A collage showing clothes and homeware from Gudrun Sjödén’s 2025 Christmas collection.
Merry Christmas
A woman wearing layers of reddish-pink clothes from Gudrun Sjödén.

Occasion wear design
Find the perfect looks for the season’s festive occasions.
Shop for dresses »

 

 

A calendar with watercolours from Gudrun Sjödén lying next to cones and greenery on a wooden surface.

Colourful plans
Embrace artistic designs in the coming year.  
To the calendar »

 

 

A woman sitting on a railing wearing layers of green and beige clothes from Gudrun Sjödén’s 2025 Christmas collection.

Too good to miss
Don’t miss our magical Christmas club prices.  
View more »

 

 

A table laid with home textiles from Gudrun Sjödén’s 2025 Christmas collection.

Invite Christmas into your home
Create a cosy Christmas at home with loved ones.  
To the Home collection »

 

 

A collage of women wearing red essentials from Gudrun Sjödén.

Timeless pieces
Enliven your wardrobe with easy-wear essentials in new winter hues.  
View all essentials »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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