Make mindful choices
Knowing that we’re committed to making every garment a long-lived favourite.
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Hand-made magic
With embroidery, even the simplest garment becomes one of a kind.
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Cherish and care
Dazzling events and creative crafting to preserve your cherished Gudrun favourites. Don’t miss the inspired events on at our stores worldwide.
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Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.