Photo of a woman in a natural, green setting wearing green clothes from Gudrun Sjödén’s 2025 Winter collection.
A woman wearing a green woven dress and pink leggings from Gudrun Sjödén.

Earlybird price
For our beautiful, organic cotton Benedita dress*. 
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* Offer ends on 13 October.

 

 

 

A green watercolour painting by Gudrun Sjödén with the words “Spirit of Gudrun”.

New issue out now
Focus on green in the new Spirit of Gudrun.  
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A woman wearing a green, striped top over a green dress from Gudrun Sjödén.

Treasured essentials
Pieces that endure across seasons and collections.  
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A collage with two pictures of homeware items from Gudrun Sjödén’s 2025 Winter collection.

Passion for geometrics
The winter Home collection has a playful design aesthetic that combines contrasts and repetition.  
New homeware items »

 

 

A collage with two pictures of women wearing green clothes from Gudrun Sjödén’s 2025 Winter collection.

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Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.