Two women wearing floral dresses from Gudrun Sjödén.
A woman wearing a dress with a sunflower pattern from Gudrun Sjödén.

Sunny earlybird price
Get an earlybird discount on Kiku dress with its delightful sunflower design.  
Show now »

 

 

A woman wearing a top with a sunflower pattern from Gudrun Sjödén.

Buy blossoming Sumire
at an earlybird price before 16 June.  
Shop now »

 

 

A woman wearing a pink floral dress from Gudrun Sjödén.

Summer birdsong
Traditionally block-printed by hand.  
Block-printed clothes »

 

 

A woman wearing a floral dress from Gudrun Sjödén.

Summer favourites
Discover gorgeous, colourful summer dresses.  
Start browsing »

 

 

Gudrun Sjödén dressed in a colourful patterned top.

The top that makes a difference
On the occasion of Gudrun’s birthday, we want to do a meaningful deed. All proceeds from each Pop top purchased, as well as a selected solid-colour top, will therefore go to the UNHCR.  
Patterned top »  /  Solid-colour top »

 

 

A woman wearing a floral patterned tank top from Gudrun Sjödén.

Wardrobe in full bloom
Let your wardrobe burst into flower.  
Florals »

 

 

A collage of pictures from Gudrun Sjödén’s magazine Spirit of Gudrun.

Gudrun’s own magazine
Enjoy reading the first issue of Spirit of Gudrun.  
To the magazine »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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