A collage of different sized pictures of women wearing clothes in earthy tones from Gudrun Sjödén’s 2026 Winter collection. The collage includes an image of a mountain landscape.
A flat-lay photo of a white anorak and matching accessories from Gudrun Sjödén.

Simply stunningAn overhead layer designed to shield you from the winter chill.
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A woman wearing a patterned knit sweater from Gudrun Sjödén.

Club price US$ 118 (usual price US$ 139)Our ecru wool Arktis sweater is available to new and current members of the Gudrun Sjödén Club at an exclusive price.
Browse all club prices »

 

 

Keep exploring:

 

Two women next to each other wearing clothes from Gudrun Sjödén’s Essentials collection.

Must-have wardrobe staplesUpgrade your wardrobe with effortless essentials.
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A woman wearing a patterned top from Gudrun Sjödén.

Earlybird priceEnjoy exclusive pricing on Idun – this winter’s floral top. Get yours before 12 October.
Shop here »

 

 

A seated woman wearing a black velour dress from Gudrun Sjödén.

Warm velourVelour with a beautiful sheen and velvety touch – discover new-season silhouettes.
Shop velour pieces »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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