A video of dancing women wearing Gudrun’s Paris collection.
A woman wearing a purple, patterned dress from Gudrun Sjödén’s Paris collection.

New collection
Discover creations dancing Parisian style.  
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“PARIS” written with scrambled letters on a purple background.

Grand opening
Finally! Gudrun is opening a store of her own in Paris.  
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A woman wearing layers of fine blue and purple clothes from Gudrun Sjödén’s Paris collection.

Club price
Discover the flowy Germain blouse adorned with a print in a multitude of hues.  
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Find favourites among new arrivals:

 

  • “Paris” woven organic cotton/silk trousers - dark peony

    Paris trousers

    • Price USD: US$ 158.00
Folded, striped tops in different colours from Gudrun Sjödén.

French stripes
in a great choice of colours – which will you choose?  
All striped items »

 

 

A woman wearing a purple, knitted cardigan from Gudrun Sjödén.

A colourful cardigan
Brighten the winter darkness with style.  
More cardigans »

 

 

A placemat, mug and palette from Gudrun Sjödén’s Home collection.

Enliven your home
with playful geometric designs.  
View the full Home collection »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.