A large collage showing clothes from Gudrun Sjödén’s 2025 Autumn collection.

*Valid in store and online 23–29/9 2025 for all items except gift cards and Sunflower items. The discount is applied at checkout and cannot be combined with other offers.

Four legs and feet wearing autumn footwear from Gudrun Sjödén.

Footwear bargains
Keep feet happy whatever the weather.  
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A pile of five folded items of knitwear.

Knitted bargains
Fill your wardrobe with soft, snuggly styles.  
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Two seated women modelling clothes from Gudrun Sjödén’s Essentials collection.

Layered looks
Enjoy savings on two items – create a layered look.  
Autumn essentials »

 

 

A woman wearing a green parka from Gudrun Sjödén with the hood up.

Fantastic outerwear
Dress for winter weather.  
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A woman standing in front of a sofa holding an orange throw from Gudrun Sjödén.

Unique home décor
Transform your home with colour.  
Homeware bargain buys »

 

 

A collage of green photos illustrating Gudrun’s “Spirit of Gudrun” magazine.

The green issue
Focus on green in the new Spirit of Gudrun.  
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Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.