A woman wearing layers of blue clothes from Gudrun Sjödén.

Cobalt, indigo, ultramarine
20% off all blue pieces – which is your favourite shade?  
Bargains in blue »

 

* Valid in store and online 21-24/8 2025, while stocks last.

 

Blue treasures:

 

  • “Okinawa” woven cotton dress - light indigo

    Okinawa dress

    • Price US$ 128.00
  • “Hana” embroidered organic cotton bag - light indigo

    Hana embroidered bag

    • Price US$ 54.00
  • “Akira” organic cotton blouse - light indigo

    Akira blouse

    • Price US$ 68.00
  • “Seaweed” woven organic cotton dress - dark indigo

    Seaweed dress

    • Club price US$ 114.00
    • Price US$ 128.00
  • “Rut” knitted top in a blend of organic and recycled cotton - indigo blue/check

    Rut top

    • Price US$ 84.00
  • “Rose” recycled cotton sweater - light carbon black

    Rose sweater

    • Price US$ 114.00
  • Organic/recycled cotton knit skirt - dark indigo/dark petrol blue

    Cotton skirt

    • Price US$ 104.00
A collage showing Gudrun Sjödén and blue products.

New issue out now
Focus on blue in the new Spirit of Gudrun.  
Start browsing »  /  Buy Spirit of Gudrun »

 

 

A collage of women wearing colourful and patterned tops from Gudrun Sjödén.

Billowing designs
Mona jersey top features printed and plain designs – in 10 different colours.  
Pick and choose »

 

 

A collage showing a woman wearing a dark blue parka from Gudrun Sjödén.

Autumn go-to layer
Stay cosy in Judit – a versatile parka with a snug flannel lining.  
View the parka »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.