Two women wearing flowery clothing from Gudrun Sjödén.
A woman wearing layered brown-orange tone clothing from Gudrun Sjödén.

Go-to essentials
Embrace the season in autumnal hues.  
Shop essentials »

 

 

A woman wearing a black cardigan with floral motifs from Gudrun Sjödén.

Bargains in bloom
Snap up the cardigan Andes at the earlybird price! Offer ends 9 September.  
View cardigan »

 

 

Nature moves indoors

Nature moves indoors
Cosy up your home this autumn with cheerful, uplifting designs.  
New homeware items »

 

 

A woman wearing a flowery coat from Gudrun Sjödén.

Feel-good in autumnal colours
Warming jackets for cool weather.  
Coats & jackets »

 

 

A blue watercolour painting by Gudrun Sjödén with the words “Spirit of Gudrun”

Gudrun’s magazine
Gain inspiration from all the blue hues in Spirit of Gudrun.  
Start reading »  /  Purchase your printed copy »

 

 

A woman wearing a patterned tunic from Gudrun Sjödén.

Happy pops of colour
Spice up your outfit with unique accents.  
Accessorise your looks »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.