A collage of pictures and watercolour paintings from Gudrun Sjödén’s 2025 Winter collection.
woman wearing a blue woven dress and pink underskirt from Gudrun Sjödén.

Earlybird price
For our beautiful, organic cotton Benedita dress*. 
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* Offer ends on 13 October.

 

 

 

A collage with two pictures of clothes from Gudrun Sjödén and a behind-the-scenes picture of a photoshoot with Gudrun Sjödén.

Behind the scenes
Watch the Winter collection being immortalised.  
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A picture of the cover of Gudrun Sjödén’s 2025 Winter catalogue.

Inspiration straight to your inbox
Subscribe to our e-newsletters and get 10% off a purchase.  
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A green watercolour painting by Gudrun Sjödén with the words “Spirit of Gudrun”.

New issue out now
Focus on green in the new Spirit of Gudrun.  
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A lower body wearing a pleated skirt and green boots from Gudrun Sjödén’s 2025 Winter collection.

Footwear for all types of weather
Discover new and classic styles in this season’s range of footwear.  
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A table laid with four placemats in different colours from Gudrun Sjödén’s 2025 Winter collection.

Refresh your home
with playful geometrics.  
Find inspiration here »

 

 

Team with essentials

 

  • “Rut” knitted top in a blend of organic and recycled cotton - indigo blue/check

    Rut top

    • Price US$ 84.00
  • Lyocell/elastane jersey polo-neck top - ink blueJersey polo-neck top

    Jersey polo-neck top

    • Take-2-price US$ 64.00 each
    • Price US$ 68.00
  • Coatigan in felted organic wool - dark indigo/melange

    Coatigan in felted wool

    • Price US$ 178.00
  • Organic cotton/elastane jersey trousers - amethyst

    Jersey trousers

    • Price US$ 84.00
  • Organic cotton ribbed jersey leggings - verona green

    Jersey leggings

    • Price US$ 68.00
  • Cardigan in an alpaca blend - indigo blue/melange

    Cardigan in an alpaca blend

    • Price US$ 128.00
  • Woven organic cotton trousers - ink blue

    Trousers

    • Price US$ 94.00
  • “Bodil” woven linen jacket - indigo blue

    Bodil jacket

    • Price US$ 178.00

View all favourites here »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.