93% of our products are currently made from sustainable materials!


Gudrun Sjödén’s own eco-label

An entire collection to take pride in.
We aim to have as many of our products as possible produced in an environmentally-friendly way, not just a limited and exclusive line.

Over the years, my commitment to sustainable design and the inspiration I draw from nature's flora and fauna have been my guiding principles. Over the decades, environmental awareness has evolved and gone in and out of fashion. From the 80s when eco-friendliness was tentative and virtually impossible, through the 90s when we launched our first organic collection, to today when green choices are obvious. We believe that small steps will lead to great results. That's why we are working tirelessly to increase the number of environmentally sound products in our collections. 

In a forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. In 2008, we created our very own Leaves eco-label. Here in 2017, the time has come for an update, given all the new developments in the field of sustainability around the globe. Next to each garment representing an eco-friendly choice, you’ll now be seeing the following symbols, in a system we call Gudrun’s Good Guide.



Gudrun’s Good Fibres

These items are made entirely or partly from a material grown and produced with sustainability in mind. The fibres and materials we rate as good environmental options are organically grown, recycled fibres, naturally retted flax, Tencel® lyocell, Lenzing Modal®, silk, alpaca, vegetable tanned and dyed leather along with wood and rubber. We impose requirements for transparency and we audit the manufacturer’s certification.



good_manufacturing.pngGudrun’s Good Manufacturing

These products are manufactured entirely or largely at audited factories geared to the best possible production processes for the external environment and human health. We make strict requirements for all the influential processes in the manufacturing to be certified, in some cases all the way to the stitching factory. Our manufacturing is certified to standards such as GOTS, Fairtrade and STeP by OEKO-TEX.




Gudrun’s Good Deed

These items are sold in aid of various charitable causes.