The first collection that Gudrun created for her company Gudrun Sjödén AB was called “Active leisure wear in natural materials”. It included a hooded cycling jacket with a zip, practical pockets and a drawstring at the waist. The predecessor of today’s parka, which often features in both our spring and autumn collections, year after year. The modern parka is as practical as its forerunner. Designed to keep out wind and rain so you can enjoy your adventures whatever the weather. There is good reason why it is frequently referred to as “the perfect parka”.

View the new season parka »












Colourful tops
Solid-coloured or patterned, long-sleeve tops crafted from soft organic jersey in a choice of ten amazing colours. The jersey top holds its place in our range year after year. The design stays basically the same, but there’s always a fabulous new colour or pattern to add to the collection.

Buy the top »












Striped essential sweater
Our organic cotton striped essential sweater is a true classic. It has featured in our range in eye-catching colour combinations every season for more than 40 years. That’s quite a few striped sweaters! So simple and straightforward. Almost always 100% cotton. We have varied it over the years with a round neck, a boat neck, and sometimes with more width, sometimes slimmer. The stripes have ranged from wide to narrow. Whatever the style, it’s a wonderful sweater for both countryside and city escapades. Layer it under a jacket for dressed-up occasions or pair with favourite trousers for a casual look.

Buy your striped essential sweater »












Ruffle skirt
The underskirt is a long-standing Gudrun classic. Thanks to its versatility, it has quickly established itself as a firm favourite with us and you alike. The beautiful ruffle hem is a typical feature of our underskirt. This detail makes it a perfect base for a lovely layered look.

View the underskirt »












Yoga trousers
Yoga trousers, harem trousers, loungewear bottoms – a firm favourite known by many names. Made of organic cotton/elastane and a regular in the essentials collection. Designed exactly the way Gudrun likes her trousers – airy legs that taper to the ankle, pockets and an elasticated waist. A great example of comfort and style combined with versatile wearability. Something we can’t get enough of. Gudrun often wears yoga trousers under a dress or tunic.

Buy your yoga trousers »












Gudrun blazer
Our knitted Gudrun blazer, crafted from felted wool, never goes out of style. A soft and relaxed alternative to the more pared-down original version of this iconic staple. Delightfully warm without any itchy feel, it has a just-right look for both casual and festive occasions. Possibly the most versatile piece in your wardrobe?

Buy your Gudrun blazer »


Discover our latest Gudrun classics:



Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »