Behind the scenes

Join us behind the scenes for a peek into our creative processes before, during and after the design process.
 

 

Gudrun & Parvathy at Bogesund Castle

Watch the session at Bogesund Castle, where Gudrun was joined by designer Parvathy for a conversation about colour, design and creativity. In the video they talk about the process behind a collection – based on our Autumn Magazine 2024.
 

From paintbrush to pixels

See Gudrun in India, and peek into the processes behind our digital prints. In the video she explains how a hand-painted watercolour design is transformed into a colourful printed textile, at the interface between traditional textile arts and state-of-the-art tech.
 

At home with Anna

Step inside the home of photographer Anna Kern, a longtime friend of Gudrun. In her colourful ’70s home on Värmdö island, east of Stockholm, Sweden, we shoot the pictures for our homeware collection, while Anna talks about her connection with Gudrun Sjödén, what inspires her, and her home interior style.