Explore the full collection:
Spring club prices
Join now if you haven’t already and enjoy member-only prices on selected items.
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Shoes for all types of weather
Refresh your shoe wardrobe with something unique.
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Geometric mats
Surround yourself with woven stripes and checks in organic cotton.
To Suiheisen mat »
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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