A very Gudrun dress
in a compelling balloon shape.
Go to “Fleur” jersey dress »
In Stockholm, there has been a restaurant by the name of Pelikan since the 1600s. Nowadays, it is to be found in an art-nouveau-inspired building at 40 Blekingegatan.
Just the thing
Our easy-to-wear floral tunic comes with handy side pockets.
The right look for any occasion
You can’t go wrong with solid-colour velour.
Take a closer look here »
Like a flower
Wear our dazzling “Fleur” dress.
Snap up yours »
Perky patterns
Enjoy beautiful florals on organic cotton and modal.
Discover the “Fleur” tunic »
Just a stone’s throw from the Pelikan, we find Christoffers blommor, a flower shop that’s filled to the brim with beautiful, green inspiration!
The joy of mixing and matching
Our velour trousers are an easy match for new and old favourites.
Snap up the trousers »
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »