A very Gudrun dress

in a compelling balloon shape.

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In Stockholm, there has been a restaurant by the name of Pelikan since the 1600s. Nowadays, it is to be found in an art-nouveau-inspired building at 40 Blekingegatan.

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Just the thing

Our easy-to-wear floral tunic comes with handy side pockets.

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The right look for any occasion

You can’t go wrong with solid-colour velour.

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Like a flower

Wear our dazzling “Fleur” dress.

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Perky patterns

Enjoy beautiful florals on organic cotton and modal.

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Just a stone’s throw from the Pelikan, we find Christoffers blommor, a flower shop that’s filled to the brim with beautiful, green inspiration!

Velour dress »  /  “Fleur” jersey dress  »

The joy of mixing and matching

Our velour trousers are an easy match for new and old favourites.

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Are you a #gudrunista?

Enter a photo of yourself in your favourite colour by 23 May – we’ll select 25 winners who’ll each receive a US$ 50 gift voucher*.
You can read more about the competition here »