A woman sitting in a green meadow with the forest in the background, wearing blue velour clothing and blue boots from Gudrun Sjödén.
A woman standing in a green setting wearing a buttoned, turquoise velour dress from Gudrun Sjödén.

Who can resist something warm and fuzzy? Velour arrived on the fashion scene in the 1960s. Back then, it offered a completely fresh, vibrant look with exciting patterns. The era’s palette championed plum purple, olive green and pink. This winter’s velour arrivals bring that same plush warmth to chilly days. Subtle lustre and beautiful colour reproduction make velour an ideal choice for both everyday and special occasions.

 

Clothes in velour
A woman walking on a boardwalk wearing a buttoned, long blue velour dress from Gudrun Sjödén.
A woman outdoors wearing a turquoise velour cardigan with matching velour pants from Gudrun Sjödén.
A woman sitting outdoors wearing a red velour cardigan with matching velour pants from Gudrun Sjödén. She is holding a branch from a mountain ash tree in her hand.
A woman standing up and wearing a fully buttoned red dress in velour from Gudrun Sjödén. She is holding a branch from a mountain ash tree in her hand.
A woman in front of water wearing a black velour cardigan with matching velour pants from Gudrun Sjödén. She is holding a branch from a mountain ash tree in her hand.
A woman sitting down and wearing a buttoned black velour dress from Gudrun Sjödén. She is holding a branch from a mountain ash tree in her hand.

How is velour made?It is produced on standard circular knitting machines that can be set up for various techniques. They include plain single jersey, sweatshirt fabric and terry cloth. The machinery operates at high speeds, usually knitting with undyed yarn. The fabric is then dyed and printed in a wide variety of ways. This winter’s velour offers solid-toned layers of deep burgundy, serene blue, misty green and black – pieces that feel as comfortable as they look. Three new styles: a button-through dress, a straight cardigan or indoor jacket, and elegant harem trousers. Here we combine simplicity, style and comfort in beautiful shades.

 


Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc. 


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