On the meadows around villeneuvette
Fig-tree groves, sloping hills and ivy-clad walls in perfect harmony with our natural materials.
Exquisite embroideries and a folk-art vibe
This collection was inspired by Swedish folklore and by blackwork, an embroidery technique whose roots run several centuries deep. All the pieces are crafted from gorgeously green organic cotton. Explore the styles and feel the presence of history!
Shop the smock blouse »
A dreamy dress
crafted from organic cotton.
View the dress »
A little bird
Embroidered on the neckline or sleeve hem.
Smock blouse » / Ruffle skirt »
A true masterpiece
– that's our jacquard-knit “Camille” cardigan.
More colourways »
Exquisite embroidery
Lavish borders and sumptuous embroideries inspired by blackwork.
Breezy and beautiful
This airy blouse comes with exquisite embroideries and a concealed mobile phone pocket – so handy!
Shop the smock blouse »
“Camille”
organic cotton cardigan
Discover the style »
Available in ecru, tomato or black
View all the colourways »
These pieces were photographed in the historic Languedoc area in the south of France, specifically around Lake Salagou and the hamlet of Villeneuvette, where sand-coloured medieval buildings with ivy-clad walls meet beautiful meadows, fig-tree groves and sloping hills.
Comfy, wide-leg trousers
A perfect match for tops and dresses.
Take a closer look »
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »