Graphic motifs on fine fabrics.

Share in our passion for patterns!
Buy the “Vilhelmina” dress »

Expanses of snow and soft, red clothes... That’s my idea of Gällivare.
To the velour dress »
Take a closer look at the “Vilhelmina” cardigan »


The speedy kicksled in Gällivare – beautiful shades of red set
against a snowy mountain landscape.

image19_uk.jpgaunt Lilli arrives by train, dressed from head to toe in resplendent red.

The prettiest of wrap cardigans

with zigzags, stripes and dots.
Snap up the cardigan »


Greenery and flowering lilies

View the “Kranskulla” cardigan »


– the softest of fabrics this Christmas
Click for a closer look »


A fabulous lustre

Treat yourself to a velour dress with a graphic pattern!
View the “Dorotea” dress »



Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »