A pink-red background with the words ”Colourful weekend” and two women wearing dresses from Gudrun Sjödén.

*Offer valid on webshop purchases only between 28 Nov and 2 Dec. Stock may vary in our stores. 

 

A collage of women wearing floral clothes from Gudrun Sjödén’s 2024 Christmas collection.
A woman wearing a floral dress from Gudrun Sjödén.

Earlybird price dress
Buy Dagny floral jersey dress now at an earlybird price. Offers end 2 December. 
Shop now »

 

 

A room with patterned homeware from Gudrun Sjödén’s 2024 Christmas collection.

Christmas moves in
Let seasonal designs brighten your home. 
Explore the homeware range »

 

 

A woman wearing a patterned jacket from Gudrun Sjödén.

Botanical motifs
Blossom with style on everyday and special occasions. 
View all floral pieces »

 

 

Two women wearing colourful dresses from Gudrun Sjödén.

Party dresses
Dresses for this season’s occasions. 
View the dresses »

 

 

A woman wearing a white tunic with colourful embroidery from Gudrun Sjödén.

Gudrun’s Good Deed
We’re donating € 5 from the sale of each Wanja tunic to the Handarbetets vänner organisation. 
Find out more »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colourful. 
See the portraits »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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