New collection!
Enjoy an earlybird price

Enjoy an earlybird price
on a knit cardigan in lovely lambswool, through October 14. 
Shop now »

Browse essentials:

50 years of creativity

 

Looking back

Celebrating 50 years
with joy and surprises. 
Explore more »

 

 

Looking back

Looking back
A journey through Gudrun’s history. 
Read more »

 

 

Joyful colours and patterns

Joyful colours and patterns
in the anniversary collection. 
View the entire collection »

 

 

Meet our creative ambassadors

Meet our creative ambassadors
Together, we make the world more colourful. 
See the portraits »

 

 

Explore the full collection:

 

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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