A very Gudrun dress

in a compelling balloon shape.

Go to “Fleur” jersey dress »

In Stockholm, there has been a restaurant by the name of Pelikan since the 1600s. Nowadays, it is to be found in an art-nouveau-inspired building at 40 Blekingegatan.

Discover the dress »  /  To the “Fleur” tunic »

Just the thing

Our easy-to-wear floral tunic comes with handy side pockets.

Shop here »  /  View the skirt »

The right look for any occasion

You can’t go wrong with solid-colour velour.

Take a closer look here »

Like a flower

Wear our dazzling “Fleur” dress.

Snap up yours »

Perky patterns

Enjoy beautiful florals on organic cotton and modal.

Discover the “Fleur” tunic »

Just a stone’s throw from the Pelikan, we find Christoffers blommor, a flower shop that’s filled to the brim with beautiful, green inspiration!

Velour dress »  /  “Fleur” jersey dress  »

The joy of mixing and matching

Our velour trousers are an easy match for new and old favourites.

Snap up the trousers »



Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »