Block-printed organic
cotton, lavish embroidery
and plentiful patterns.
Explore our clothes
inspired by folk style
around the world.
FOLK-ART INSPIRED
MOTIFS
PRANCING HORSES
“Ghoda” dress with its pockets comes in three lovely
colourways and is decorated by little prancing horses.
The name “Ghoda” means ‘horse’ in Hindi!
To the dress »
STYLISH CARDIGAN
Take your pick of delectable patterns and finely crafted details. The jacquard-knit “Mahal” coatigan is a real showpiece.
Discover the coatigan »
EASY-TO-WEAR LONG SHIRT
Dress in light and airy cotton voile.
To the “Kurta” long shirt »
FOLK-ART STYLE AROUND THE WORLD
In “Chandra” blouse, Swedish Hälsingland horse motifs meet
the short Indian “Kediyu” riding jacket.
To the blouse »
INDIAN TEXTILE TRADITION
This collection is a journey at full gallop from a Swedish cultural landscape all the way to India. Experience the strong folk tradition of decorating the walls of homes with motifs of horses and riders in beautiful clothes.
FINE CRAFTSMANSHIP
The “Amber” motif is hand-printed using wooden blocks –
the results are unique and full of soul.
To “Amber” tunic »
To “Amber” jersey trousers »
Discover the coatigan »
Discover the shoes »
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »