Explore the spring collection:
Earlybird price
Airy spring dress – treat yourself to a new favourite at a special price until midnight 9 February.
View the wrap dress »
Natural pigments
Discover fresh styles dyed with madder, pomegranate and indigo – rich colours from nature.
View more »
Handcrafted feel
Patterns printed with wooden blocks make every garment one-of-a-kind.
More block-printed pieces »
Explore more:
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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