A collage of women wearing botanical designs from Gudrun Sjödén.
A woman wearing a floral red cardigan from Gudrun Sjödén.

Earlybird discount in full bloom
Save big on our Andes cardigan from now until 9 September.  
Shop here »

 

 

A woman wearing an outfit of reds and pinks, seated among patterned cushions from Gudrun Sjödén.

Nature moves indoors
Cosy up your home this autumn with cheerful, uplifting designs.  
New homeware items »

 

 

A woman wearing a green parka from Gudrun Sjödén.

Favourite essentials
that add a splash of colour to dark autumn days.  
Explore essentials »

 

 

A blue watercolour painting by Gudrun Sjödén with the words “Spirit of Gudrun”

Focus on blue
in the new issue of Spirit of Gudrun.  
Start reading »  /  Buy your printed copies »

 

 

A woman wearing a patterned tunic from Gudrun Sjödén.

Beauty of nature
Club price for our Harriet tunic.
More club prices »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.