Gudrun Sjödén - Scandinavian Fashion

Two women walking along a road in a snowy landscape wearing clothes from Gudrun Sjödén’s 2025 Christmas collection.

A woman wearing a button-up pink-red blouse from Gudrun Sjödén’s 2025 Christmas collection.

Selected for you
Finest blouse for Christmas at an earlybird price*.
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* Until midnight on 1 December 2025.

Two black and white ceramic cups on a red, embroidered cushion from Gudrun Sjödén’s 2025 Christmas collection.

Mountains and valleys
Layer upon layer for any occasion.
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A woman sitting next to a table with lit candles, wearing red and pink clothes from Gudrun Sjödén’s 2025 Christmas collection.

Festive dining
Invite Christmas into your home and prepare for the season’s festivities.
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A collage of red, floral clothes, homeware items and accessories from Gudrun Sjödén’s 2025 Christmas collection.

Time to blossom
Cocoon yourself in nature’s beauty.
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A woman lying down wearing a red, embroidered dress from Gudrun Sjödén’s 2025 Christmas collection.

For all members
Join the Gudrun Sjödén Club, if you haven’t already, and get member-exclusive prices.
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A woman wearing a pink, shimmering dress and a silver necklace from Gudrun Sjödén’s 2025 Christmas collection.

Luxuriant and colourful
Embrace the magic of the season’s celebrations with style.
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Explore the full collection:

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.