A collage with three photos of: two women wearing folk-art patterned clothes, a close-up of a woman wearing a blue knitted balaclava with a floral pattern, and a woman wearing a blue embroidered blouse and blue skirt from Gudrun Sjödén. A painted autumnal landscape is visible in the background.

We have delved into Skåne’s wealth of patterns and designs and put our own spin on traditional folklore style. Majestic horses, embroidered blooms and playful details come together in a rich palette of warm hues and cool shades of blue that play off each other in a blend enriched by earthy elements.
 

 

 

A woman mid-stride wearing a long blue jacquard-knit cardigan with fringed sleeves, a light-blue skirt and brown boots from Gudrun Sjödén. She is holding a knitted bag from Gudrun Sjödén.

Playful FåleDiscover our longline jacquard cardigan with fringed sleeves, playful details and majestic horses.
View the cardigan »

 

 

A collage of a woman wearing a purple, floral knitted cardigan holding a knitted bag, and a close-up of a blue dress embroidered with flowers and horses from Gudrun Sjödén.

Folk art in the detailsTraditional silhouettes and folk-art embroideries – pieces with a story in every stitch.
Shop your style »

 

 

A woman wearing a natural-toned knitted wool sweater with a red, orange and green patterned yoke, and a knitted beanie from Gudrun Sjödén.

“Arktis” club price US$ 118 (usual price US$ 139)Your must-have winter sweater knitted in a traditional style from ecru wool – soft and scratch-free.
View all club prices »

 

 

Winter’s blue favourites:

 

  • Lambswool blend knit tunic - klein blue

    Knit tunic

    • Price USD: US$ 139.00
  • “Frida” patterned/solid-colour organic cotton jersey dress - cobalt blue/patterned

    Frida jersey dress.

    • Price USD: US$ 95.00
  • Lightweight fine-gauge wool sweater - klein blue

    Knitted sweater

    • Price USD: US$ 95.00
  • Long-sleeve mock neck top in organic cotton jersey - cobalt blue

    Ribbed jersey mock neck top.

    • Price USD: US$ 69.00
  • Fluffy, alpaca-blend sweater - ink blue/melange

    Sweater in an alpaca blend.

    • Price USD: US$ 118.00
An old lime-rendered house in a verdant garden, where red, blue and natural-hued textiles from Gudrun Sjödén are hanging on a clothes line.

Country cottageOur classic linen-mix soft furnishings bloom against the verdant Gotland backdrop.
All new homeware »

 

 

A woman on a boardwalk in an autumnal setting wearing blue velour, a patterned blouse and green trousers from Gudrun Sjödén.

Velour in rich huesPlush, warm velour with a delicate sheen – from everyday layering to evening soirées.
More velour clothes »

 

 

Keep exploring:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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