A woman holding up a tote bag featuring an elephant motif from Gudrun Sjödén.

Gift tote with purchase
Buy at least two items and get a unique tote bag for free*.
Shop here »

 

*Until midnight on 26/4 or while stocks last.

 

 

An outdoor space with blue patterned home textiles from Gudrun Sjödén.

Blue oasis
Create a serene outdoor living area with soothing, tonal colours.
More home décor »

 

 

A woman sitting on a wall wearing patterned organic cotton clothes from Gudrun Sjödén.

Organic cotton
A truly versatile, everyday fibre.
All organic cotton items »

 

 

A woman leaning against a wooden wall wearing layers of clothes from Gudrun Sjödén.

Timeless charm
Marry vintage vibes with French allure.
Explore the styles »

 

 

A woman wearing a green knitted cardigan from Gudrun Sjödén.

Must-have wardrobe staples
Treat yourself to long-lasting comfort.
Shop essentials »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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