We have delved into Skåne’s wealth of patterns and designs and put our own spin on traditional folklore style. Majestic horses, embroidered blooms and playful details come together in a rich palette of warm hues and cool shades of blue that play off each other in a blend enriched by earthy elements.
Playful FåleDiscover our longline jacquard cardigan with fringed sleeves, playful details and majestic horses.
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Folk art in the detailsTraditional silhouettes and folk-art embroideries – pieces with a story in every stitch.
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“Arktis” club price 99 € (usual price 119 €)Your must-have winter sweater knitted in a traditional style from ecru wool – soft and scratch-free.
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Winter’s blue favourites:
Country cottageOur classic linen-mix soft furnishings bloom against the verdant Gotland backdrop.
All new homeware »
Velour in rich huesPlush, warm velour with a delicate sheen – from everyday layering to evening soirées.
More velour clothes »
Keep exploring:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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