Bag a bargain
Enjoy big savings on selected favourite styles – first come, first served!
Get yours today »
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* Sale ends at midnight on 26 January 2026. While every effort is made to ensure accurate information, we accept no liability for unavailability of items, price increases, delayed delivery, typographical errors or any variations in stock in our stores and webshop.
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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