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A piece of history
The dress we breathed new life into after 13 years of sleeping-beauty slumber.
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Take your pick from a dozen dazzling dresses: “Dorotea”, “Selma”, “Paradis”, “Arjeplog”, “Pimpinella” and others. We love wide and floaty dresses with a romantic or baroque vibe – like our “Kristina” dress which we’ve breathed new life into after 13 years of sleeping-beauty slumber.

When it first launched, this dress made a real splash in Copenhagen where we had just opened a store. It was also the dress I wore when I was awarded H.M. The King’s Medal by King Carl XVI Gustaf of Sweden. And I remember the dress being extremely popular with my Parisian customers. It was – and is again – available in both red and black.


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8text_uk.pngBrighten up December with birds of paradise and rambling florals.
Take a closer look »


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Free home delivery

Parcels are delivered without any physical contact and are left securely and safely outside your door.

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Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Explore the range:
Clothes »    Homeware »    Campaigns »

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »