Win a bed full of flowers
What would your dream bedroom look like, Gudrun-style? Tell us on Instagram and the quilted bedspread ‘Drömmar’ could be yours – worth €199. The bedspread fits a double bed, is made from organic cotton and is reversible, with autumn flowers in a different colourway on each side.
Follow us, share and enter on Instagram from 6 to 19 October – good luck!
How to enter :
1. Comment on the competition post on Instagram and tell us about your dream bedroom à la Gudrun.
2. Follow us – and do share the post in your story.
3. Fingers crossed! 🍀.
Enter here »
Terms and conditions:
These terms apply to participants resident in the United Kingdom (UK). The competition is organised by Gudrun Sjödén Design AB and runs from 6–19 October 2026. To enter, you must be at least 18 years old and follow the instructions in the competition post. No purchase is required to enter.
Unless otherwise stated in the competition post, each person may enter once.
Entry is via Instagram only. To enter, you must have a public Instagram profile so that Gudrun Sjödén can view your entry.
By entering, you confirm that you have the right to use and submit the photo and that any other individuals identifiable in the photo have consented to its publication. Entries will be published in connection with the competition in Gudrun Sjödén’s image gallery and when the winner is presented. By entering, you grant the organiser the right to publish and reproduce the submitted entry, including the image material, in connection with the competition on gudrunsjoden.com and in Gudrun Sjödén’s digital channels.
One winner will be selected from all valid entries based on creativity, motivation and how well the entry responds to the competition brief. The criteria carry equal weight.
The judging will be carried out by a panel comprising representatives of Gudrun Sjödén and at least one competent and independent judge. The independent judge will be independent of Gudrun Sjödén, the competition’s intermediaries and the participants. The full names of the judges can be provided on request.
The competition is not decided by a prize draw.
The winner will be selected on 30 October 2026 and contacted via Instagram. If the winner does not respond within 48 hours or does not meet the competition terms, the prize will pass to a reserve winner selected according to the same judging criteria.
Employees of Gudrun Sjödén and people working directly on the competition may not enter.
The prize consists of a bedspread for a double bed from Gudrun Sjödén (260 × 260 cm), with an approximate value of €199.
The right to the prize is personal and may not be transferred. No cash alternative is offered and, at the winner’s request, the prize may not be exchanged for another product. If the advertised product cannot be delivered for unforeseen reasons, Gudrun Sjödén may replace it with a reasonably equivalent product of equal or greater value.
The winner must provide their name and a valid delivery address in the UK. The prize will normally be sent within 30 days after the winner has confirmed the prize and provided the necessary delivery details.
To demonstrate that a valid prize award has taken place, information about the winner, normally surname and county, may be made available after the competition. The winner may object to publication or request that the amount of information be limited.
Necessary information may nevertheless be provided to the ASA if required.
Personal data is processed to administer the competition, judge the entries, contact the winner and deliver the prize. More information is available in Gudrun Sjödén’s privacy policy.
The competition is not sponsored, endorsed, administered by or associated with Instagram. By entering, the participant releases Instagram from liability in connection with the competition.