Gudrun’s Good Deed – 20 years of small steps with you
Gudrun’s Good Deed has been part and parcel of our culture since 2006. By donating a proportion of the proceeds of the sale of selected products, we support projects and organisations that we feel strongly about. In this way, colour, creativity and design get to make a genuine difference – one small step at a time.
Christmas 2025 – BirdLife International
For Christmas 2025, a percentage of the proceeds of the sale of each Luna sweater were donated to BirdLife International – a global environmental organisation dedicated to protecting birds, their habitats and biodiversity in general.
Christmas 2025 – BirdLife International
For Christmas 2025, a percentage of the proceeds of the sale of each Luna sweater were donated to BirdLife International – a global environmental organisation dedicated to protecting birds, their habitats and biodiversity in general.
Christmas 2024 – Handarbetets vänner
For Christmas 2024, a percentage of the proceeds of the sale of each Wanja tunic was donated to Handarbetets vänner. This company and centre has worked since 1874 to promote textile arts and crafts, and celebrated its 150th anniversary in 2024!
Christmas 2024 – Handarbetets vänner
For Christmas 2024, a percentage of the proceeds of the sale of each Wanja tunic was donated to Handarbetets vänner. This company and centre has worked since 1874 to promote textile arts and crafts, and celebrated its 150th anniversary in 2024!
Christmas 2023 – non-profit project in Nepal
For Christmas 2023, we donated a percentage of the proceeds from the sale of each knitted beret was donated to a non-profit project in Nepal. We wanted to support the establishment of a spinning mill that was being built. At the time, there was no wool spinning mill in Nepal, so everything was sent to China for spinning. The aim was for the donation to help create more opportunities to earn a living and thus improve the lives of the people of Nepal.
Christmas 2023 – non-profit project in Nepal
For Christmas 2023, we donated a percentage of the proceeds from the sale of each knitted beret was donated to a non-profit project in Nepal. We wanted to support the establishment of a spinning mill that was being built. At the time, there was no wool spinning mill in Nepal, so everything was sent to China for spinning. The aim was for the donation to help create more opportunities to earn a living and thus improve the lives of the people of Nepal.
Christmas 2022 – Dalarnas museum
For Christmas 2022, a percentage of the proceeds of the sale of selected items was donated to Dalarnas museum in Falun, Sweden. The regional museum of Dalarna collects, preserves, studies and presents artefacts, records and insights into the unique cultural heritage of the region. This serves to portray how the inhabitants of Dalarna lived, worked and travelled in a province known as the cultural heart of Sweden. From past to present.
Our donation supported the project to update the museum’s core exhibition of textile cultural heritage.
Christmas 2022 – Dalarnas museum
For Christmas 2022, a percentage of the proceeds of the sale of selected items was donated to Dalarnas museum in Falun, Sweden. The regional museum of Dalarna collects, preserves, studies and presents artefacts, records and insights into the unique cultural heritage of the region. This serves to portray how the inhabitants of Dalarna lived, worked and travelled in a province known as the cultural heart of Sweden. From past to present.
Our donation supported the project to update the museum’s core exhibition of textile cultural heritage.
Christmas 2021 – Art & design grant
For Christmas 2021, we donated a percentage of the proceeds of the sale of each painter’s smock blouse to prospective artists applying to study or graduating from a school of art and design. Through Gudrun’s Good Deed, our customers could also apply for one of our artist stipends. Our aim was to foster a passion for colour and design and encourage more people around the world to embark upon creative and artistic journeys.
Christmas 2021 – Art & design grant
For Christmas 2021, we donated a percentage of the proceeds of the sale of each painter’s smock blouse to prospective artists applying to study or graduating from a school of art and design. Through Gudrun’s Good Deed, our customers could also apply for one of our artist stipends. Our aim was to foster a passion for colour and design and encourage more people around the world to embark upon creative and artistic journeys.
Christmas 2020 – The Nordic Museum in Stockholm
For Christmas 2020 we donated a percentage of the proceeds of the sale of each Kranskulla cardigan to the Nordic Museum in Stockholm. The Nordic Museum is a museum of cultural heritage and ethnography, portraying life in Sweden from the 1500s to the present day. The museum houses everything from folk costumes and furniture to information on traditions, celebrations and daily life. It combines history, design and accounts of life in the Nordic Region, past and present.
Christmas 2020 – The Nordic Museum in Stockholm
For Christmas 2020 we donated a percentage of the proceeds of the sale of each Kranskulla cardigan to the Nordic Museum in Stockholm. The Nordic Museum is a museum of cultural heritage and ethnography, portraying life in Sweden from the 1500s to the present day. The museum houses everything from folk costumes and furniture to information on traditions, celebrations and daily life. It combines history, design and accounts of life in the Nordic Region, past and present.
Christmas 2019 – A school in Kashmir
For Christmas 2019, a percentage of the proceeds of the sale of each ide dressing gown was donated to a school in Kashmir. For many years, we have worked with a manufacturer in Kashmir, and know that our production of hand-made Christmas decorations is important for local livelihoods. With that in mind, we wanted to support a school in Kashmir, through a donation to schoolchildren and their teachers through Gudrun’s Good Deed 2019.
Christmas 2019 – A school in Kashmir
For Christmas 2019, a percentage of the proceeds of the sale of each ide dressing gown was donated to a school in Kashmir. For many years, we have worked with a manufacturer in Kashmir, and know that our production of hand-made Christmas decorations is important for local livelihoods. With that in mind, we wanted to support a school in Kashmir, through a donation to schoolchildren and their teachers through Gudrun’s Good Deed 2019.