A graphic-style picture of a pattern of flowers and leaves from Gudrun Sjödén.

Enduring patterns

Flowers that never wilt, stripes without end, and dots that go on for ever. It has always been our goal to create clothes that endure across seasons, years and collections. Our stylist Martina has picked some favourite Gudrun styles from the past and paired them with our latest accessories, essentials and other new arrivals. A playful fusion of past and present that invites you to discover your own favourites that you’ll wear on repeat. 

A video of women wearing patterned clothes from Gudrun Sjödén.
A collage of women wearing colourful clothes and accessories from Gudrun Sjödén.

Unique touches

Let a scarf bring colour to a neutral top, a belt add definition to your waist, or socks provide a whimsical contrast. Accessories elevate your favourite pieces in a playful way.   

All accessories »  

 

 

A collage of women wearing patterned and solid-colored clothing from Gudrun Sjödén.

Gudrun classics

Some garments are like old friends – they’re with you rain or shine, season after season. Our Gudrun classics are timeless, reliable and easy to love. 

Find your classics »  

 

 

A video with women wearing patterned clothing from Gudrun Sjödén.
A video with women wearing patterned clothing from Gudrun Sjödén.
A collage of women wearing layers of clothing from Gudrun Sjödén.

Play with layers

Express your style with a layered mix of patterns, colours, fabrics and textures. A creative process that lets you bloom with a look that’s as unique as you.   

Discover layering pieces »  

 

 

An image of a woman in an open field wearing colorful clothing from Gudrun Sjödén.

Garments that live on

Do you have a Gudrun garment that has served its purpose in your wardrobe? Drop it off in one of our stores so that it can enjoy a new life and carry on its colorful journey – from wardrobe to wardrobe. 

Here’s how it works »  

 

 

A video with women wearing patterned clothing from Gudrun Sjödén.