Explore the universe of Gudrun Sjödén combining unique Swedish design with nature’s own colours and fabrics.

In our colourful wardrobe you’ll find patterns ranging from classic stripes to floral abundances. Our philosophy is to create easy-to-combine, multi-seasonal styles, and functional, timeless pieces that work for all ages and body shapes. Crafted from nothing but pure, natural fabrics, and with an emphasis on sustainability and Nordic motifs in combination with traditional craft from all around the world.

In our rich collections you’ll find everything from essentials pieces in easy-wear fabrics, to more unique designs with lots of fine details – creating a wardrobe suitable for every occasion.

Our mission is to spread joy, and to add sparkle to everyday life of colourful women all over the world!