For a good cause
For every “Ide” bathrobe sold, we’re donating £5 to a school in Kashmir. 
View the garment »

Gift ideas for everyone 
What about snug socks, soft organic cotton terry towels or an apron in heart-warming colours?
Fill Christmas stockings »

Out of ideas? 
Give someone a colourful shopping experience.
Buy a gift card »

Sparkle and shine
at those festive gatherings.
Outfits for the festive season »

*Offer available until 22 December
or while stocks last. 
 

Santa’s workshop at Gudrun’s
Step inside our stores for gift ideas and
leave with pretty wrapped parcels.
Addresses & opening hours »

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Explore the range:
Clothes »    Homeware »    Campaigns »   Shop by style »