HOLIDAYS AROUND THE WORLD
Unique design inspired by different colours and continents.
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Shop and save
Snap up a beautifully patterned jersey tunic.
Check out the earlybird price »

MIX AND MATCH
styles, patterns and fabrics.
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Deck the HALLS
with care and tradition.
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GUDRUN'S GOOD DEED
For every “Ide” bathrobe sold, we're donating £5 to charity.  
How to contribute »

Making colourful plans 
The new Gudrun calendar is here!
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Unique and inspiring
Get our catalogue delivered to your letter box.
Order our Christmas catalogue » 

Unique design, up close and personal
Explore the new arrivals in our stores.
Locations and opening hours » 

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Explore the range:
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