Inspiration courtesy of a fairy-tale castle, captured by Gudrun and her magical team. 
Beautifully embroidered in a matching shade.
Gudrun’s colour box
Discover our kaleidoscope of colours and find your favourites amongst a rich spectrum of hues.
Click to explore »
Swedish design with a green soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Explore the range:
Clothes » Homeware » Campaigns »
Are you a #gudrunista?
Enter a photo of yourself in your favourite colour by 23 May – we’ll select 25 winners who’ll each receive a £50 gift voucher*.
You can read more about the competition here »