Chance to get lucky
– 20% off an item
Create a personal wardrobe of clothes that will pair with anything and last for years. We’re offering 20% off an item*!

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*Offer ends on 22 April and applies to the most expensive item. The discount will be deducted at the checkout.

Spring has arrived at last – up here in the Northern hemisphere, that is. It’s a pleasure to be pottering in the garden, buying flowers for the balcony or simply gazing at the fluttering butterflies and listening to the birds singing their hearts out. Visiting a tropical greenhouse was also very enjoyable.

Warm spring wishes,
Gudrun

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Vote for your favourite butterfly – the winning design will feature on a unique t-shirt made in a limited quantity.

VOTE HERE »

Follow Gudrun’s visit to the Butterfly House

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“Fioriti” cotton/modal dress

Floral and foliage print with a watercolour feel and rich spectrum of colours.

TAKE ME TO THE DRESS »

Papillon dress
Made of the finest organic cotton jersey
BUY THE DRESS »

For every PAPILLON dress
we sell between 16 and 22 April, we’ll be donating £2,5 
to the BUTTERFLY HOUSE in Haga Park, Stockholm.

READ MORE »

For active days in your secret garden.
EXPLORE THE COLLECTION »

New butterfly arrivals
– “Papillon” top

VIEW THE TOP »

A floppy hat & checked shawl are must-haves for days in the sun.

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Gudrun Sjödén’s Home - a colourful magical world

Gudrun Sjödén embodies Swedish design with a green soul – discover our stunningly creative range of fashions and homeware items in beautiful natural materials. Gudrun Sjödén’s clothes are famed and distinctive for their stripes and pattern mixes in gorgeous colours. Besides their unique design, they are also functional, often organic and made for women of all ages. With Gudrun Sjödén’s interior design range of patterned and brightly coloured textiles, you can create your personal, colourful dream home.