Christmas 2022
For every product sold, we donate £2 to Dalarna Museum in Falun in Sweden. Dalarna Museum collects, curates, examines and exhibits artefacts, and presents stories and information about the cultural background and lives of the people of Dalarna through the ages. From ancient times to the present. Our donation will be used to support the Museum’s work of renewing its permanent display of textile heritage exhibits.

Christmas 2021
Gudrun decided that the Christmas 2021 Good Deed for the year would be a grant to aspiring artists who are applying for or already studying art/design/crafts at college or university. Funding was raised for no fewer than 12 grants and, after careful consideration, Gudrun and her panel of judges have selected the applicants who will be receiving a grant for their artistic studies.

Christmas 2020
For every “Kranskulla” cardigan sold during Christmas 2020, we donated SEK 50 to the Nordic Museum in Stockholm. First and foremost – many thanks to all of you who contributed to Gudrun’s Good Deed in 2020. During that Christmas period, you bought 2,835 “Kranskulla” cardigans and the entire proceeds went to the Nordic Museum. We are absolutely delighted that we raised so much. We can make a difference together!

Christmas 2019
This year, we're donating £5 for every “Ide” bathrobe sold to a school in India. AND WE’VE GOT A RESULT! First and foremost, we’d like to thank everyone who participated in our Christmas 2019 edition of Gudrun’s good deed! We sold a total of 1783 “Ide” bathrobes, the proceeds of which will be donated in full to the benefit of schoolchildren and teachers in India. We couldn’t be more thrilled about this result. Together, we can really make a difference!

Christmas 2018
GUDRUN’S GOOD DEED 2018 - to benefit the AID BY TRADE FOUNDATION. 10% of the proceeds of the sale of every “Zebra” dress and “Tanzi” sweater will be donated to the Aid by Trade Foundation (AbTF) – the umbrella organisation of Cotton made in Africa (CmiA). WHAT A SUCCESSFUL DRIVE! With your help, we were able to donate SEK 216,788 to Aid by Trade. This amazing donation will support their work with Cotton made in Africa, which improves living conditions for small-scale producers, farmers and their families on site. A huge THANK YOU to everyone who donated. Together we can make a difference.

Christmas 2017
GUDRUN’S GOOD DEED 2017 benefits THE NEST organisation £10 from the proceeds of every “Kantha” hand-embroidered waistcoat and £5 from every bag sold will be donated to the Nest organisation in support of their mission to preserve diverse craft traditions and women’s empowerment around the globe. We are now pleased to inform you that we jointly raised $15,802 for Nest. This is a great help in their mission to preserve diverse craft traditions and promote women’s empowerment around the globe. THREE CHEERS for this GREAT NEWS!