This year marks half a century since our store on Regeringsgatan in Stockholm first opened its doors. Please come and celebrate with us! Join us on Friday 9 October in any of our stores to enjoy complementary refreshments on this special occasion!

After her rail trip through Europe, the adventure continues – all the way to New York! Gudrun will be at the New York store to share her ideas and inspiration behind this winter’s designs as we celebrate the launch of the new collection. Come along to hear how she drew on everything from Nordic nature to folklore, and about the colours, patterns and crafts that shape the collection.

It promises to be a colourful afternoon. So join us to explore the new Winter collection and meet Gudrun in person!

Gudrun’s journey continues – and this time, she’ll be making a unique stop at our Outlet! Come along to meet Gudrun and explore ‘Bloom’, our latest collection with colourful hand-block prints and beautiful artisan details. Hope to see you there!

Join us Saturday 3 October for our much awaited Winter launch and craft café.
Ali of @incredibusy is back to host a visible mending workshop and inspire how to give your textiles a unique look and new lease of life. Bring a pair of socks or knitwear you want to give some TLC. A beautiful and mindful way to minimise textile waste and make your clothes last longer.

Enjoy a day of crafty inspiration and explore our beautiful new collection.

Seats are limited and it's first come first served, however everyone is welcome to enjoy the creative vibe, watch and be inspired.

We’re celebrating the launch of our new collection in our stores on Saturday 3 October*! Come along to explore the new arrivals, try on favourites and mingle with colourful women. Please join us! Refreshments will be served and all shoppers get a fabric tote bag! Make it a date!

*Note! Our stores in Germany will be celebrating the new collection on Friday 2 October instead.

Under festivalen får du 10 % rabatt på hela ditt köp. Vi bjuder på snacks och dryck, och du kan besöka vår mobila kaffebar samt ta del av en spännande aktivitet i skyltfönstret – välkommen förbi*!

*Erbjudandet gäller endast den 25 och 26 september 2026 i konceptbutiken i Freiburg. Rabatten kan inte kombineras med andra rabatterbjudanden. Mat och dryck serveras från kl. 11 respektive dag och så långt lagret räcker. Kaffebarens öppettider: 25 september kl. 14–18 och 26 september kl. 12–17. Aktivitet i skyltfönstret: 25 september kl. 14–18 och 26 september kl. 13–17.

Do join us for a creative afternoon of crafting folk art mobiles, guided by our brand ambassador Alison Aune. Alison is a professor of art education at the University of Minnesota Duluth and has been a Gudrun Sjödén ambassador for more than 15 years. She is an award-winning artist whose mixed-media artwork combines traditional Nordic folk art and symbolic decorative designs.
We will be handcrafting traditional Swedish mobiles from 1 pm to 4 pm, with complimentary drinks and nibbles provided. You will also have time to browse for beautiful bargains in our outlet.

Send an email to mnoutlet@gudrunsjoden.com to book your place and let us know if you are bringing a friend.
Hope to see you there