
Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
ALL GUDRUN STORES

Celebrating the new collection
WHEN: Saturday 28 March
WHERE: All Gudrun stores
We’re celebrating the launch of our new collection in our stores on Saturday 28 March! Refreshments will be served and all shoppers get a fabric tote bag. Make it a date!
GERMANY

Welcome to our Easter celebration!
WHEN: 4 April, 10 am–6 pm
WHERE: all concept stores in Germany (and the Zirndorf outlet store)
Enjoy a delicious breakfast between 11 am and 1 pm before setting off on an egg hunt – expect a treat!*
*On 4 April 2026 only at the Zirndorf outlet store and all concept stores in Germany. Cannot be combined with other discounts. One egg per customer. Breakfast will be served from 11 am to 1 pm or until it runs out.
NEW YORK

Craft your own himmeli with us
WHEN: Saturday 11 April 1 pm–4 pm (CST)
WHERE: 5310 W 23rd St, St Louis Park, Minneapolis
HOW: Mail us at mnoutlet@gudrunsjoden.com to register. Please let us know if you’re bringing a friend along!
Join us for a creative afternoon with our amazing ambassador Alison Aune who will be showing us how to make himmeli. Alison is a professor of art education at the University of Minnesota Duluth and has been a Gudrun ambassador for more than fifteen years. She is an award-winning artist whose work is inspired by traditional Nordic folk art and symbolic decorative designs that she integrates into her mixed-media paintings.
Himmeli are traditional Nordic ornaments, originally hung from ceilings as decorations. We will be crafting our own versions while enjoying drinks and snacks. While you’re here you can browse for unique treasures – and enjoy a 10% discount on your purchase.

Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ALL GUDRUN STORES

We are celebrating women everywhere
WHEN: Saturday 7 March
WHERE: All concept stores in Germany (and the Zirndorf outlet store)
Celebrate International Women’s Day with us! We’ll treat you to refreshments, a gift with your purchase, and great offers (selected concept stores only)*. Looking forward to seeing you!
Neck massage, 1–5 pm
in the Münster concept store
Henna painting, 1–5 pm
in the Frankfurt and Freiburg concept stores
Fast portrait, 1–5 pm
in the Nürnberg concept store
*Only on 7 March 2026 in the concept stores and the Zirndorf outlet store. Refreshments and gifts available until they run out.
REGERINGSGATAN

Hens and coffee
WHEN: Saturday 7 March
WHERE: Our store at Regeringsgatan 30, Stockholm
Welcome to our Lucky day on Saturday 7 March! Join us for an enjoyable and inspiring event in our store when we’ll be unveiling our new hen-print tunic. Our guest speaker Ewelyn Beck will be sharing insights into how living with hens in an urban area is more a way of life than a project – offering quality of life, grounded presence and fresh eggs. Take the opportunity to browse all our unique designs – we promise you coffee and good company
NEW YORK

Creative workshop
WHEN: Sunday 8 March, 2–4 pm (EST)
WHERE: Our store at 50A Greene Street, New York
We invite you to join us on 8 March for a creative workshop in our store! Darcy Lee will be showing us how to transform vintage ties into beautiful silk flower brooches. Darcy is an entrepreneur with a background in handmade jewellery and interior design, and has owned a shop in San Francisco for many years. Today, she runs fun, practical workshops that teach how to give silk ties new life as floral accessories.
Bring along:
- Two ties (we have extra ties if needed).
- A button for the middle (we have buttons you can borrow).
- Yourself
Expect a low-pressure session filled with creativity and laughter. Everyone is welcome – no previous experience required!