Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
LONDON
Embrace autumn with @philippavinecooks
WHEN: Saturday 5 September, 12 noon-4 pm
WHERE: Our store in London, 65-67 Monmouth Street
Come along on Saturday 5 September to welcome the new season with us! Discover our new Autumn Extra collection, inspired by colourful travels, and sample seasonal treats fresh from Philippa’s brand-new cookbook “Autumn”. It promises to be a delightful feast for all the senses, with handmade morsels that complement the colours and textures of our latest designs.
*All photos were taken by Simon Daley @otherwisepublishing.
HAMBURG
Meet Gudrun in Hamburg!
WHEN: Tuesday 22 September 2026 3–7 pm
WHERE: Hamburg concept store, Adolphsbrücke 9–11, Neuer Wall
Come along and spend some inspiring hours with Gudrun! Drinks, snacks, coffee and cake are on us. Shop in-store and we’ll treat you to a small gift*.
*While stocks last. Coffee and cake will be served between 2.30 and 5.30 pm.
FREIBURG
Fashion & Food Festival
WHEN: 25–26 September 2026 10 am–8 pm
WHERE: Freiburg concept store, Universitätsstraße 1, near Rathausplatz
During the festival, you get a 10% discount on everything you buy. Enjoy complimentary refreshments, visit our mobile coffee bar and catch the action in our window display – please drop by*!
*Offer only available on 25 and 26 September 2026 in the Freiburg concept store. The discount cannot be combined with other discount offers. Food and drink will be served from 11 am on both days, while it lasts. The coffee bar is open: 25 September 2–6 pm and 26 September 12 noon–5 pm. Storefront activity: 25 September 2–6 pm and 26 September 1–5 pm.
COPENHAGEN
Welcome to knit and natter
WHEN: 10 September 6.00–7.30 pm
WHERE: Our store in Copenhagen, Fiolstræde 5
Do you fancy a cosy session of knitting, crocheting or crafting while socialising over a cup of coffee? Drop by with your portable project for a relaxed, friendly evening spent alongside other like-minded creative souls.
We provide the coffee, tea and biscuits – you just bring your craft and a smile for a session of creative fun!
PARIS
Meet Gudrun in Paris!
WHEN: Thursday 24 September 2026 3–7 pm
WHERE: The store in Paris, 66 rue Bonaparte
Come along, spend some inspiring hours with Gudrun and shop the new Traveller collection at exclusive event prices. There’ll be music, a glass of bubbly and “Swedish fika”. What’s more – everyone who makes a purchase receives a goodie bag*!
*While stocks last. The event prices apply during the store event only between 3 and 7 pm.
LONDON
Meet Gudrun in London!
WHEN: Saturday 26 September 2026 2–6 pm
WHERE: The store in London, 65-67 Monmouth Street
Come along, spend some inspiring hours with Gudrun and shop the new Traveller collection at exclusive event prices. There’ll be music, a glass of bubbly and “Swedish fika”. What’s more – everyone who makes a purchase receives a goodie bag*!
*While stocks last. The event prices apply during the store event only between 2 and 6 pm.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ALL GUDRUN STORES
Celebrating the new collection
WHEN: Saturday 1 August
WHERE: All Gudrun stores
We’re celebrating the launch of our new collection in our stores on Saturday 1 August! Refreshments will be served and all shoppers get a fabric tote bag. Make it a date!
STUTTGART
The Summer Festival of Cultures
WHEN: 16–18 July 2026, each day from 12 noon to 6 pm
WHERE: Outside our concept store in Stuttgart, Nadlerstraße 21 (behind the town hall)
Visit our colourful booth at the Summer Festival of Cultures! We promise a vibrant atmosphere and lots of exciting offers! Looking forward to seeing you there.