Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
NEW YORK
Make Christmas decorations with us
WHEN: 6 December, 14–18 (EST)
WHERE: 50A Greene Street, New York
Welcome to an afternoon of creative activity, turning recycled materials into Christmas decorations and breathing new life into old Gudrun catalogues! Join us for a fun session of crafting, with Betti Zucker encouraging us to let our imagination flow as we ease into the festive spirit. All materials will be provided and if you make a purchase you’ll leave with a goodie bag.
NEW YORK
Celebrate Lucia with us
WHEN: 12 December, 12–18 (EST). The Lucia concert is from 16.30 to 17.00
WHERE: 50A Greene Street, New York
We invite you to join us on Friday 12 December for a cosy afternoon filled with Scandinavian Christmas hygge! Enjoy seasonal nibbles and a glass of bubbly while listening to beautiful songs performed by the Lucia choir in our candle-lit store.
Looking forward to celebrating Lucia with you and spreading some light in the winter darkness!
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ZIRNDORF
45% off jackets and coats
WHEN: 13–22 November
WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste
Bags of colourful bargains – get 45% off unique outerwear in natural fabrics*.
*Only valid at the Zirndorf outlet store on 13–22 November 2025. The discount cannot be combined with other offers. Cardigans, sample collections, seconds and current collections are excluded from this discount offer.
ALL GUDRUN STORES
Celebrating the new collection
WHEN: Saturday 22 November (all day)
WHERE: All Gudrun stores
We’re celebrating the launch of our new collection in our stores on Saturday 22 November. Refreshments will be served and all shoppers get a fabric tote bag. Make it a date!
LONDON
Festive launch in store
WHEN: Saturday 22 November, all day. Workshop Stars & Angels, noon - 4 pm
WHERE: London, 65–67 Monmouth Street
Join us Saturday 22th November to celebrate our new festive collection. Creative mum - daughter duo Jacky and @rosepopay will host the crafting table. Enjoy seasonal treats and try your hands at creating gorgeous paper stars and angels from Gudrun catalogues to decorate your home or Christmas gifts with. Browse freshly launched Christmas collection and soak up the atmosphere of winter in Covent Garden.
Seats are limited and it's first come first served, however everyone is welcome to enjoy the creative vibe, watch and be inspired.