We’re hosting a colourful party for our store anniversary. Besides our current collections, we’ll be offering snacks, cake and delicious cocktails.* Plus, don’t miss some wonderful surprises!

*Applies 20–21 September 2025 at the Berlin concept store. Not combinable with other offers. Snacks and refreshments while stocks last, cocktails served 1:00–6:00 pm.

Welcome to the festival! Enjoy 10% off your entire purchase during the event.*
We’re also offering tasty snacks, refreshments and wonderful live music.

*Only applies 26–27 September 2025 at the Freiburg concept store. Not combinable with other offers. Snacks and drinks while stocks last. Music: 2:00–6:00 pm, 26 September and 1:00–5:00 pm, 27 September.

Visit us on our extra shopping day to receive 10% off your new favourites.*

*Only applies on 28 September 2025 at the concept stores in Hamburg and Nuremberg. Not combinable with other offers.

Come visit our booth at the Gothenburg Book Fair! Explore our unique collections where colour, design and narratives converge. Welcome to booth E02:14. Make it a date!

Embrace the winter season with soft knits, lovely organic cotton and heavy-weight linen. Join us for inspiration!

Drop in to the store for some pampering! We’re offering snacks, refreshments and a gift with your purchase.* Between 11:00 am and 3:00 pm, we’ll also be offering a free neck massage.

*Only applies 1 October 2025 at the concept store in Nuremberg, and only while stocks last.

Our Nuremberg store will soon be celebrating its 35th anniversary! We’ll be marking the event with a colourful anniversary event in store. Don’t miss the goodies* and other fun surprises. 

*While stocks last

We’ll be celebrating the new winter collection with delicious snacks, drinks and amazing surprises – be sure to visit our concept store!*

*While stocks last

Cosy cardigans await – make the most of the 30% saving.*

*Applies from 6 October to 19 October 2025 and only at Outlet Zirndorf. Reduction is not combinable with other promotional discounts. Samples, seconds and current collections are not included in this promotion.

Sunday shopping at the outlet store in ZIRNDORF! Shop bargains at an additional 10% off* at our amazing outlet store.*

*Special offer only applies 1:00– 6:00 pm on 19 October 2025 at Outlet Zirndorf. Not applicable to cardigans, samples, seconds or current collections, and not combinable with other promotions.

On Saturday, 13 June, we’re throwing a sensational vintage party at our outlet store! Hand in and snap up vintage styles.

We’ll be serving snacks and refreshments – see you there!

On Saturday, 13 September, the Stockholm stores on Regeringsgatan, Stora Nygatan and Götgatan will be hosting colourful vintage events. Hand in garments you no longer use or bag preloved favourites awaiting a new home. All shoppers will receive a bag of Saturday treats.

At the store on Regeringsgatan, you can also get help to mend garments in need of a touch of love and care. Snacks and refreshments will be served – see you there!

On Saturday, 13 September, the Gothenburg store will be filled with vintage favourites awaiting new homes.

Snacks and refreshments will be served – see you there!

On Saturday, 13 September at the Malmö store the theme will be vintage favourites  – bring styles you no longer use or snap up preloved pieces awaiting a new home. Get tips and inspiration for giving your clothes a new lease of life.  

Cake and refreshments served – see you there!

On Saturday, 13 September, our Helsinki store will be hosting a fabulous vintage event. Swap Gudrun pieces you no longer wear for new favourites. 

From 8 to 14 September, 10 of our club members get to mend Gudrun garment in need of extra love and attention.* In addition, everyone who purchases knitwear will receive a wool comb for garment care. **

Become a member »

See you there!

*Only open to customers who are members of the Gudrun Sjödén Club. First come, first served! 
**While stocks last. 
 

On Friday, 12 September, our Copenhagen store will be hosting a creative crafting session to give Gudrun pieces a new lease of life. 

We’ll also be bringing out our vintage treasures – maybe a coveted gem is just there waiting for you. 

We’ll be serving coffee, tea and home-baked treats – see you there!

On Thursday, 11 September Zoë Burt will be at the London store to demonstrate how to give your Gudrun pieces a new lease of life with natural dyes and creative stitching. 

The workshop will be held 4:00-6:45 pm, and places are limited. Inspiration and refreshments offered all day – see you there!

Join us on Friday, 12 September for happy hour at the New York store! Hand-in a well cared for Gudrun garment to our vintage corner in return for a coupon to redeem in the store or online. 

During the evening, you aslo get 10% of your entire purchase – see you there!