Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
BERLIN
Sunday shopping
WHEN: Sunday 25 January 2026, 1.00 pm–6.00 pm
WHERE: The concept store in Berlin, Markgrafenstraße 32 / by Gendarmenmarkt
Enjoy hunting for bargains today! Discover heaps of fantastic savings in our big winter sale* – an ideal opportunity to pop in and shop before it’s too late.
*Only valid at the Berlin concept store on 25 January 2026, between 1 and 6 pm, and cannot be combined with other offers or discounts.
ZIRNDORF
Big winter sale
WHEN: 12–26 January
WHERE: Outlet Zirndorf, Fürther Straße 33 / Alte Veste
Trousers, sweaters, beautiful accessories – there is something for everyone in Gudrun’s outlet store. Visit our big winter sale and discover savings of up to 70%*!
* The discount is off normal prices between 12 and 26 January 2026 only. While stocks last and cannot be combined with other offers.
ALL GUDRUN STORES
Spring collection launch
WHEN: Tuesday 27 January
WHERE: All Gudrun stores
The new Spring collection is here, filling our stores with uplifting spring vibes. Come along and find inspiration!
ALL GUDRUN STORES
Collection launch – celebrate with us!
WHEN: Saturday 31 January
WHERE: All Gudrun stores
Head over to your Gudrun store to celebrate the arrival of new spring styles and shop fresh favourites! We’ll treat you to refreshments and a small gift with your purchase.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ZIRNDORF
45% off jackets and coats
WHEN: 13–22 November
WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste
Bags of colourful bargains – get 45% off unique outerwear in natural fabrics*.
*Only valid at the Zirndorf outlet store on 13–22 November 2025. The discount cannot be combined with other offers. Cardigans, sample collections, seconds and current collections are excluded from this discount offer.
ALL GUDRUN STORES
Celebrating the new collection
WHEN: Saturday 22 November (all day)
WHERE: All Gudrun stores
We’re celebrating the launch of our new collection in our stores on Saturday 22 November. Refreshments will be served and all shoppers get a fabric tote bag. Make it a date!
LONDON
Festive launch in store
WHEN: Saturday 22 November, all day. Workshop Stars & Angels, noon - 4 pm
WHERE: London, 65–67 Monmouth Street
Join us Saturday 22th November to celebrate our new festive collection. Creative mum - daughter duo Jacky and @rosepopay will host the crafting table. Enjoy seasonal treats and try your hands at creating gorgeous paper stars and angels from Gudrun catalogues to decorate your home or Christmas gifts with. Browse freshly launched Christmas collection and soak up the atmosphere of winter in Covent Garden.
Seats are limited and it's first come first served, however everyone is welcome to enjoy the creative vibe, watch and be inspired.