Carry your things with style

Every wardrobe needs a colourful and practical handbag, rucksack or tote bag. A bag usually accompanies us on all our activities. Just think how a bit of practical space can make life easier!


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When Gudrun creates handbags, the focus is on design and performance. A handbag should be light and easy to carry around, sufficiently spacious and have smart features. It should preferably be made of natural materials and ideally crafted by hand. This ensures the end result is both unique and sustainable.

The style of handbag depends entirely on your particular needs. Maybe you need a handbag with a wide shoulder strap and plenty of compartments to take you through long, busy days. Or a small handbag with a narrow shoulder strap for weekend parties and dinners.

Another type of bag that is now very popular is the practical phone pouch. It is a small bag designed for carrying just a smartphone and offers a convenient way to take your device with you on all your adventures.

Comfort is the priority when it comes to rucksacks. Since you’re carrying a rucksack all day long, comfort and looks need to work together. And the bag that has become Gudrun’s signature style is the iconic tote bag. There too, comfort is key. You can take a fabric tote bag with you wherever you go. Why not fill one with a change of clothes or have as an extra shopping bag? Gudrun’s tote bags are usually made of organic cotton printed with dots, stripes, flowers or some other rich and classic design. Over the years, they have appeared in both stunning mixes of colours and a pared-back black & white colourway.