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New collection
- Artistic December
- Anna Ancher
- Dronningen
- Oda Krogh
- Amaryllis
- Hen knitting
- Gudrun’s Good Deed
- Lovely nightwear
- Dress to party
- Christmas gift ideas
- December homeware
- Gift cards
- Application for a Gudrun artist grant
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- View all clothes
- New arrivals
- Dresses & Kaftans
- Tunics
- Tops & Sweaters
- Leggings
- Trousers
- Cardigans
- Blouses
- Waistcoats
- Coats & Jackets
- Skirts
- Essentials
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- Ways to style
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- Gift cards
- Past favorites
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Privacy and Security Statement

Gudrun Sjödén Design AB (556193-8233) is responsible for the personal data that you entrust to us (when you register with us, shop in our stores, online or via phone, fax and letter, or if you make a complaint). When you do so, you also consent to us storing and using these data to enable us to meet our obligations to you, for direct marketing purposes, to enable us to develop our products and services, and to provide you with the best possible service. Your data are not disclosed to or shared with any third party for marketing purposes outside of Gudrun Sjödén.

We only disclose your data to our partners and suppliers (in some cases outside the EU) where it is necessary for us to fulfil our obligations. Your data are retained for this purpose only. Some data will need to be retained for longer, however, when required by the official authorities.

Under the General Data Protection Regulation (GDPR), you are entitled to see the information we hold about you. If you wish to make changes to the information (because you feel it is inaccurate, incomplete or irrelevant), simply log in to “My Account” on our website or contact our customer services. You can also change your preferences or unsubscribe from our marketing emails there. Would you like to be removed from our database? Then please contact our customer services.

We retain your data while you are an active customer with us. Please see below for more details.

Privacy statement - online purchases
We use data such as your name, address, e-mail address, phone number, payment details, payment history and order information so that we can process the purchases you make in our webshop. If you choose to pay by invoice, we will also use your personal ID number.

We use your data to process your order and any returns, to notify you of delivery status, manage payments and provide you with the best possible service when you contact us.

We only keep your data while you are an active customer and while you have the right to complain, i.e. 36 months after you made your last purchase.

Processing of your personal data is essential to allow Gudrun Sjödén to provide the service to you and to deliver your order.

Privacy statement - marketing
We use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.

In order to do this, we process your name, e-mail address, phone number and your postal address. We also use data about products that you have purchased or shown an interest in to get to know you and be able to offer you information about products that we think you might like.

Processing of your personal data is based on your consent when you agree to receive marketing communications. The exception to this is direct marketing communications via postal mail, including catalogues, which are sent to you based on your legitimate interest.

Privacy statement - My Account
We process your personal data to make it easy for you to access and manage your personal information, such as contact details, order history, order and subscription details.

To be able to do this, we use the data that you choose to provide us with, for example, your name, phone number, address, e-mail address, order history and customer number.

Processing of your personal data is based on the legitimate interests of Gudrun Sjödén.

Privacy statement - The Gudrun Club
To allow you to enjoy the benefits associated with our Club, we use your data to send unique club offers, gifts, invitations to events, competitions, and to process your order history so that we can calculate your points to send you bonus awards.

To be able to do this, we use data such as your name, address, e-mail address, customer number and order history.

We only keep your data while you are an active customer, i.e. 36 months after you made your last purchase. You can log into My Account or call customer services at any time to manage your subscriptions.

Processing of your personal data is necessary for us to provide you with Gudrun Sjödén’s Club services.

Privacy statement - Customer services
To enable us to provide an optimal service when you require information about our products, technical support or advice via e-mail, our chat service, phone or our social media platforms, we need to process your data, such as contact details (name, address and phone number), date of birth, payment details and history, credit information, order information, account or customer number, and any previous correspondence.

We retain any personal data contained in telephone calls for 90 days, data in e-mail correspondence for 24 months and other data about you for 36 months after your last purchase.

Processing of your personal data is based on the legitimate interests of Gudrun Sjödén.

Privacy statement - Competitions
When you take part in our competitions, we process your data in order to be able to contact you with information about the competition, to contact the winners and to send out and follow up prizes.

To be able to do this, we process your contact details (name, address and phone number), possibly your e-mail address and information that was sent in for the competition.

We retain these data until the competition has ended and the winners have been contacted.

Processing of your personal data is based on your consent when you choose to take part in a competition.

Privacy statement - Cookies and our webshop

Cookies - Gudrun Sjödén’s website uses cookies. A cookie is a small text file that is stored on your computer/mobile device and contains no personal information. Cookies stored while you are visiting our website are called temporary cookies – these disappear when you close your browser. Cookies stored for longer are called permanent cookies. You can block the use of cookies at any time by choosing to disallow cookies in your browser settings. However, this may prevent you from accessing certain features of our website since our webshop uses cookies for some of its functionality.

We use both temporary and permanent cookies to bring you the best possible webshop experience. These cookies allow items to be saved in your shopping basket, log you out of the site if you have been inactive for a while, and ensure you receive relevant information.

We use cookies to analyse and enhance your experience on our webshop using e.g. third-party cookies from Google Analytics. Cookies used for analysis are both temporary cookies that save information about your session, and permanent cookies that remember if you return to our site later.

We use third-party cookies to make it easy for you to share our content in social media. We also use permanent third-party cookies in order to be able to make you relevant offers when you visit other websites/social networks.

Encryption – We use encryption technology in our webshop to protect your personal data. SSL stands for Secure Sockets Layer and ensures that all information transmitted between the buyer and seller is encrypted.

Links – Here on www.gudrunsjoden.com you may find links to other websites. Gudrun Sjödén Design AB disclaims all liability for privacy protection or content on these sites.

Copyright – All content on this website is protected by international copyright laws.

UK | Gudrun Sjödén Ltd. 65-67 Monmouth Street, London WC2H 9DG | order@gudrunsjoden.co.uk | Phone store (+44)(0)20 72 40 22 11 | Phone mail order 0800 056 9912

English (United Kingdom)

Anna Ancher »

Dronningen »

Oda Krohg »

Amaryllis »

Hen knitting »

Gudrun’s Good Deed »

Lovely nightwear »

Rose-decked table »

Pink décor and burnt tones »

In the rose garden »

Artisan block printing »

The spice cabinet »

Salt & pepper »

Saffron »

Mint »

Green flora »

Red Linnea »

Blue dahlia »

Graphic black »

Match with essentials »

Accessories »

Artisanal designs »

Striped and patterned »

Hand-woven rugs »

Nodding meadow flowers »

Towels and bath mats »

Enchanting fruits »

Floral colour shifts »

The enchanted forest »

Ornamental floral motifs »

Essential knits »

Collection archives »