Our competitions
Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions.
MYSTERY BAG COMPETITION
Three colours. Three winners. Three colourful Gudrun surprises! Enter our Instagram competition to win a mystery package – wonder what’s inside? We’re giving away three different colours to three winners. Good luck!
How to enter
Comment on the competition post on Instagram with:
1. Your clothes size
2. The colour you’d like to win
3. What you’d love to find in your package
Terms and conditions:
To enter the competition, you must have a public Instagram account and be at least 18 years old. The competition is open between 3 and 7 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén AB and notified via Instagram or email by 14 December. The winners are responsible for providing us with their name and address details. If these are not provided within 3 business days, the prize will automatically be awarded to another entrant. By commenting on the competition post, you are entering the competition and agreeing to its terms and conditions as well as to Instagram’s terms of use. You are welcome to submit more than one entry. The prize cannot be exchanged for cash.
MYSTERY BAG COMPETITION
Three colours. Three winners. Three colourful Gudrun surprises! Enter our Instagram competition to win a mystery package – wonder what’s inside? We’re giving away three different colours to three winners. Good luck!
How to enter
Comment on the competition post on Instagram with:
1. Your clothes size
2. The colour you’d like to win
3. What you’d love to find in your package
Terms and conditions:
To enter the competition, you must have a public Instagram account and be at least 18 years old. The competition is open between 3 and 7 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén AB and notified via Instagram or email by 14 December. The winners are responsible for providing us with their name and address details. If these are not provided within 3 business days, the prize will automatically be awarded to another entrant. By commenting on the competition post, you are entering the competition and agreeing to its terms and conditions as well as to Instagram’s terms of use. You are welcome to submit more than one entry. The prize cannot be exchanged for cash.
What’s hidden inside your Gudrun wardrobes?
View the 50 winners of our anniversary competition here!
What’s hidden inside your Gudrun wardrobes?
View the 50 winners of our anniversary competition here!
Become our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!
Simply:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.
A useful tip! Think about the light, background and position of the camera when you’re taking the photo.
Competition terms and competitions:
To enter the competition, you must have a public Instagram account and be at least 18 years of age. The competition is open until 31 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén. Full terms and conditions of the competition are available here.
Become our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!
Simply:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.
A useful tip! Think about the light, background and position of the camera when you’re taking the photo.
Competition terms and competitions:
To enter the competition, you must have a public Instagram account and be at least 18 years of age. The competition is open until 31 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén. Full terms and conditions of the competition are available here.
Our colourful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
October
Mirabai Sommerfeld, @miris_naturefashion
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colourful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!
Our colourful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
October
Mirabai Sommerfeld, @miris_naturefashion
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colourful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!
February
Daniela Foletti Stofer, @gudrunista_daniela
April
Irina Vainio,
@artvainio
May
Deedee Hampton,
@d2hampton
June
July
Stephanie Friedrich,
@fraeuleinotten
August
Marsha Banks,
@marsha_in_the_middle
October
Mirabai Sommerfeld,
@miris_naturefashion
November
December
January
Terms and conditions and personal data processing
By tagging your photo with #gudrunista, you agree to the terms and conditions of the competition and give your consent for Gudrun Sjödén to store and use your Instagram user name, your photo and any caption. The data are used for the purpose of administration of the competition, including the selection and announcement of winners and publication of your entry (if applicable) on our website and our social media channels.
We will retain the data for up to three years after the competition closes to enable us to deal with any related queries or claims, for example, for gift vouchers that are valid for three years. Your personal data will not be used for marketing purposes without your explicit consent. Our complete privacy policy is available here.