Dots, stripes, florals and multi-patterned. Gudrun’s patterned clothing comes in every shape and colour. The motifs often start out as watercolours painted by Gudrun at her island home. She paints the designs on a large sheet of paper and then brings them into the design team at the office. The design can then be printed digitally printed straight onto the garment, and machine-stitched too in next to no time. Other times, it’s a slow process, with hand-embroidery done by a skilled artisan directly on the garment. The process before Gudrun’s clothing lands on the webshop or on store shelves is often pretty lengthy.