Upcoming events
Today, Gudrun has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
June
LEIPZIG
Sunday shopping
Pop in on Sunday! We will be open between 1 pm and 6 pm and you’ll get 10% off your entire purchase.*
WHEN: Sunday, 1 June, 1 pm–6 pm
WHERE: Concept store Leipzig, Nikolaistraße 38 / near Nikolaikirche (St. Nicholas Church)
*This offer is only valid at the Leipzig concept store on 1 June 2025 and cannot be combined with other discounts.
CONCEPT STORES IN GERMANY
High Summer collection launch
WHEN: Tuesday, 3 June, 10 am–7 pm
WHERE: In all our concept stores in Germany
Visit your Gudrun store and browse beautiful dresses, breezy trousers and soft jersey items in our new High Summer collection. Inspired by nature’s beauty and crafted from organic cotton. Perfect for summer parties or lazing in the shade.
CONCEPT STORES IN GERMANY
Midsummer celebrations
Floral garlands, refreshing drinks and happy vibes. Join us in celebrating beautiful Midsummer – Swedish style!
WHEN: Saturday, 21 June, 10 am–6 pm
WHERE: in all concept stores in Germany (Zirndorf outlet store too)
LONDON
Creating art from fabric scraps
WHEN: Saturday 7 June, 11.30 am-1.00 pm
WHERE: 65-67 Monmouth Street, London
HOW: Pre-booking required. To ensure your spot email us at monmouth@gudrunsjoden.co.uk or call the store: 02072402211
You’re warmly invited to join us for a creative workshop led by Zoë Burt, @zoeburtuk. Let your ideas flow and your hands bring them to life. We’ll be using naturally dyed and re-used fabric scraps to craft textile collages, and you get to take your unique work of art home.
Light refreshments will be provided and each participant will receive a small gift too. Come along and get creative with us!
CONCEPT STORES IN GERMANY
The summer sale is starting
Hunt for bargains with up to 30% off some of our colourful clothing, unique accessories and home furnishings. While stocks last!
WHEN: Monday, 23 June
WHERE: in all concept stores in Germany (Zirndorf outlet store too)
MINNEAPOLIS
Celebrate Midsummer with us
WHEN: Friday 20 June, 1 pm-4 pm
WHERE: Outlet store in Minneapolis
HOW: Pre-booking required. Places are limited – secure your spot using the link below!
Our Swedish-style Midsummer celebration promises to be a creative and flower-filled event. We’ll be joined by our ambassador Alison Aune who will show us how to bind and shape our own classic Midsummer poles. Light refreshments will be available.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
MÜNSTER
Breakfast and discounts
WHEN: Saturday, 5 April, 10 am–6 pm
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.
*This offer is only valid at the Münster concept store on 5 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.
HAMBURG, NUREMBERG
Sunday shopping
WHEN: Sunday, 6 April, 1 pm–6 pm
WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall
Nürnberg concept store, Josephsplatz 1 / Kaiserstraße
CONCEPT STORES IN GERMANY
We’re celebrating Easter
WHEN: Saturday, 19 April, 10 am–6 pm
WHERE: All concept stores in Germany (including Outlet Zirndorf)
BERLIN
Breakfast and discounts
WHEN: Saturday, 12 April, 10 am–6 pm
WHERE: Berlin concept store, Markgrafenstraße 32/Gendarmenmarkt
Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.
*This offer is only valid at the Berlin concept store on 12 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.
LONDON
Cut, paste and create
WHEN: Saturday 12 April, 11.30 am–1.30 pm
WHERE: 65-67 Monmouth Street, London
NEW YORK
Celebrate Earth Day with us
WHEN: Tuesday 22 April, 12 noon–6.00 pm
WHERE: 50A Greene Street, New York
MALMÖ
Welcome to knit and natter
WHEN: Thursday 24 April, 6.00 pm-8.00 pm
WHERE: Skomakaregatan 12, Malmö
HOW: Drop-in. No booking required.
It’s time again – our charming store in Malmö is hosting a knit and natter evening! Bring your own knitting project and let your creativity flow as we enjoy coffee, cake and conversation.
KENTUCKY
Rebloom Gathering
WHEN: 5-8 May
WHERE: Richwood on the River in Milton, Kentucky
HOW: Book your ticket.
Live from Copenhagen
WHEN: Thursday 8 May, at 18.00
WHERE: Instagram
ALL STORES
Celebrating the new collection
WHEN: Saturday 10 May (all day)
WHERE: All Gudrun stores
LONDON
Summer workshop with Kate Leach
WHEN: Saturday 10 May, 11 am-1 pm
WHERE: 65-67 Monmouth Street, London
CONCEPT STORES IN GERMANY
May collection launch
WHEN: Tuesday 6 May, 10 am-7 pm
WHERE: In all our concept stores in Germany
CONCEPT STORES IN GERMANY
We are celebrating Mother’s Day
WHEN: Saturday 10 May, 10 am-6 pm
WHERE: In all our concept stores in Germany (ZIRNDORF outlet store too)
NUREMBERG
Vendor’s stall at the Trempelmarkt flea market
WHEN: Friday 9 May, 4 pm-8 pm
Saturday 10 May, 10 am-6 pm
WHERE: Outside our concept store in Nuremberg, Josephsplatz 1 / Kaiserstraße
MÜNSTER
Prinzipal Klub event
WHEN: Thursday 15 May, 10 am-8 pm
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
FRANKFURT, COLOGNE
Breakfast and discount
WHEN: Saturday 31 May, 10 am-6 pm
WHERE: Frankfurt concept store, Kaiserstraße 5 a / close to Roßmarkt
Cologne concept store, Ludwigstraße 2-6 / next to Kolumbamuseum