Our creative voyages almost always begin with the whisper of textile heritage. Within the quiet beauty of historical crafts, we uncover stories that pique our curiosity and breathe life into our designs. This season serves as a tribute to the undulating landscape, orchards and vibrant legacy of textile artistry found in Skåne in southern Sweden. Drawing inspiration from the region’s heritage weaving techniques, folk-art embroideries and gentle-touch fabrics, we fashion garments imbued with soul. It is within these details that the folk aesthetic awakens. The entire collection is inspired by Nordic craftsmanship and timeless design.
Clothes in velour
Details with a folk-art twistIt is within these details that the folk aesthetic awakens. The entire collection is inspired by Nordic craftsmanship and timeless design.
Tulips and splendid horsesTo ensure a gentle touch and lasting quality, our knitwear is crafted from harmonious blends, like lambswool and organic cotton.
More patterned styles »
Fåle dressIn the county of Skåne, the horse remains a strong presence, galloping through our textile traditions and the open landscape.
Perfect layersKivik jumper tells an apple-picking story. Bring a solid-colour splash to your look with our fine, soft polo-neck jumper.
Nordic shades
Whimsical shapesWhimsical motifs and details bring a playful charm to the equestrian-inspired knit cardigan.
Lovely layers and tonal hues
Embroidery and finely crafted details
Narrative patternsBountiful apple orchards, splendid horses and a magician wearing a tall hat. In this collection, we celebrate the heritage, colours and naïve folk art of the Swedish county of Skåne. Warm, earthy tones interplay with cool blues, creating a rich and balanced palette. The knitted cardigan featuring horse motifs is full of playful details, and luxurious, soft wool “Kivik” top is a welcome new addition. The cropped folklore cardigan is a popular silhouette. Pair these pieces with printed jersey and woven garments adorned with embroidery and finely crafted details.
Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc.
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Meet other colourful Gudrunistas here »
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