Gudrun's good deeds
Since 2006, Gudrun’s Good Deed has been a natural part of our work. By donating some of the proceeds from the sale of selected items, we support projects and organizations that we find especially moving. In this way, color, creativity and design get to make a genuine difference. This year, it feels especially important to be able to donate $10 from every Luna sweater sold to BirdLife International – a global environmental organization working to protect birds, their habitats and biodiversity in general. The initiative is underway between November 18 and December 18, 2025.
Christmas 2025
This year, it feels especially important to be able to donate $10 from every Luna sweater sold to BirdLife International – a global environmental organization working to protect birds, their habitats and biodiversity in general. The initiative is underway between November 18 and December 18, 2025.
Christmas 2025
This year, it feels especially important to be able to donate $10 from every Luna sweater sold to BirdLife International – a global environmental organization working to protect birds, their habitats and biodiversity in general. The initiative is underway between November 18 and December 18, 2025.
Christmas 2024
Gudrun’s Good Deed is a project that we have been running since 2006. The project involves donating part of the proceeds of sales of selected items to organisations or projects close to our hearts. This year, $5 from the proceeds of each Wanja tunic will be donated to Handarbetets vänner. A society and centre founded in 1874 to promote textile arts and crafts.
Christmas 2024
Gudrun’s Good Deed is a project that we have been running since 2006. The project involves donating part of the proceeds of sales of selected items to organisations or projects close to our hearts. This year, $5 from the proceeds of each Wanja tunic will be donated to Handarbetets vänner. A society and centre founded in 1874 to promote textile arts and crafts.
Holiday Season 2023 – colorful berets
This year for every knit beret sold, together with you, we’re donating $2.50 to a charity project in Nepal. We want to give the money to a spinning mill that is under construction. Because right now, Nepal has no spinning mill and sends wool to China for processing. We hope our donation will ultimately contribute to more means of livelihood in the country, and thus to a better life for many people.