20% off any one item
Two women standing beside one another, wearing matching dresses and slips in different colors.

More dresses:

Long, short, wide, straight – simply pick and choose. 


Explore more:

*The discount is applied at checkout to the most expensive item and is valid in stores and online through 3/6. Does not apply to gift cards, UNIQUM products and the new High summer Collection.
**Until midnight on 3/6 or while stocks last. 



Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.



Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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