Materials and environmental facts
Here you’ll find our laundry guide, details about our textiles and the environmental aspects of our activities. We take a close look at the process of modern craftsmanship – from concept to creation. A year-long process filled with ideas and decisions, involving 250 people or more in the production of each garment.
The materials, colours and designs build on the same founding principles that guided our first collection in the 70s. Every step is executed with meticulous care, from material selection to method of production, even if it makes the journey more challenging. We would rather opt for a complex production process if it means new insights, more eco-friendly properties and gives us greater artistic freedom too. We know that you, our valued customers, expect this of us.
ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations.
Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell.
Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.
Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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Style tipsOur stylist Martina picks some popular Gudrun pieces from past collections and teams them with essentials, accessories and new arrivals. A playful fusion of past and present that invites you to discover your own favourites that you’ll wear on repeat.
Clothes that live onPre-loved Gudrun garments are given a new life in our stores – a chance to continue their colourful journey in a new wardrobe. Take pre-loved pieces that you no longer wear to our store, and find vintage favourites and inspiration amongst timeless treasures.