Natural
With a focus on natural materials, our home accessories create spaces that feel warm, inviting and timeless. Earthy hues, gentle greens and serene shades of blue bring a sense of calm to everyday life. Our textiles and interior details are crafted using carefully chosen materials and methods – flax harvested from windswept fields, organic cotton grown sustainably, and ceramics handmade by talented artisans.
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When natural materials meet our classic Gudrun aesthetic, the result is a home grounded in tradition with a personal touch. Natural materials evolve gracefully, acquiring a rich patina that tells the story of the life they have lived. Linen softens and wrinkles with effortless charm, while the gentle texture of merino wool becomes increasingly inviting over time. We love pairing these tactile elements with vibrant embroidery, expertly hand-stamped block prints and whimsical details that give a home individual character and charm.
Natural materials and natural colours become a common thread that maintains harmony and cohesion throughout the interior. Country-cottage tea towels draped over the oven door handle and a rustic tablecloth set the stage in the kitchen for both everyday meals and entertaining. In the living room, cotton rugs ground the space, bohemian cushions add colour and softness, and curtains frame the view like a living painting. While softer-than-soft, plush terry towels made from high-quality cotton bring a warm and welcoming feel to the bathroom.
Our homeware collection is designed to be mixed and matched over time. A cushion cover from this season may pair beautifully with a valance that you’ve been using for years.
When combining natural materials, it’s less about rigid rules and more about instinct, in much the way that nature creates a harmonious visual experience without instruction books. Start with a background palette of earthy tones, subtle greens or soft blues. Add layers of different textures – rough against smooth, matte beside gloss, heavy next to light. You could perhaps pair a coarse wool rug with cushions made from a lustrous fabric, complemented by a few ceramic and glass pieces to create a sense of balance.
Ultimately, it is about crafting a home that feels uniquely personal. A space where every cushion cover, curtain, rug, mat and towel has a place of its own and a story to tell. Where you can feel completely at home and let your imagination and creativity bloom. Our collections of home textiles and accessories in natural materials are designed to help you build a home that is not only beautiful, but truly unique and welcoming.