New styles to fall in love with

Keen to see the new arrivals? Check back from time to time – we’re regularly creating new pieces for colourful personalities.


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  • “Alaska” recycled wool cardigan - natural

    Alaska cardigan

    • Price: HK$ 1 495
  • “Forgetmenot” alpaca blend fingerless gloves - limestone/melange

    Forgetmenot mittens

    • Price: HK$ 345
  • “Haida” felted recycled wool sweater - oyster

    Haida sweater

    • Price: HK$ 1 395
  • “Luna” lambswool blend sweater - light sand

    Luna sweater

    • Price: HK$ 1 095
  • “Ton” organic cotton jersey tunic - vanilla

    Ton tunic

    • Price: HK$ 995
  • “Alaska” organic cotton/linen blouse - mole

    Alaska blouse

    • Early bird price: HK$ 795
    • Price: HK$ 895
  • “Forgetmenot” skirt knitted in an alpaca blend - ecru

    Forgetmenot knitted skirt

    • Price: HK$ 1 295
  • “Alaska” woven organic cotton/linen dress - mole

    Alaska dress

    • Price: HK$ 1 195
  • “Forgetmenot” alpaca blend cardigan - ecru

    Forgetmenot cardigan

    • Price: HK$ 1 195
  • “Ketchi” woven wool/cotton sleeveless dress - oyster

    Ketchi dress

    • Price: HK$ 1 895
  • “Ketchi” woven wool/cotton dress - oyster

    Ketchi dress

    • Price: HK$ 1 995
  • “Kaan” woven wool scarf - oyster

    Kaan scarf

    • Price: HK$ 595
  • “Forgetmenot” alpaca blend sweater - ecru

    Forgetmenot sweater

    • Price: HK$ 1 095
  • “Forgetmenot” scarf knitted in an alpaca blend - limestone/melange

    Forgetmenot scarf

    • Club price: HK$ 795
    • Price: HK$ 895
  • “Nootka” organic cotton/recycled polyester velour trousers - forest green/patterned

    Nootka trousers

    • “Nootka” organic cotton/recycled polyester velour waistcoat - forest green/patterned

      Nootka waistcoat

      • Price: HK$ 895
    • “Nome” woven organic cotton tunic - birchleaf

      Nome tunic

      • Price: HK$ 1 295
    • “Nootka” organic cotton/recycled polyester velour dress - forest green/patterned

      Nootka dress

      • Price: HK$ 1 595
    • “Glimra” woven organic cotton dress - forest green

      Glimra dress

      • Club price: HK$ 1 195
      • Price: HK$ 1 395
    • “Forgetmenot” alpaca blend sweater - forest green/melange

      Forgetmenot sweater

      • Price: HK$ 1 095
    • “Rosebay” lyocell/elastane top - salvia

      Rosebay top

      • Price: HK$ 695
    • “Forgetmenot” alpaca blend cardigan - forest green/melange

      Forgetmenot cardigan

      • Price: HK$ 1 195
    • “Rosebay” lyocell/elastane top - black

      Rosebay top

      • Price: HK$ 695
    • “Forgetmenot” skirt knitted in an alpaca blend - forest green/melange

      Forgetmenot knitted skirt

      • Price: HK$ 1 295
    • “Rosebay” lyocell/elastane jersey dress - salvia

      Rosebay dress

      • Price: HK$ 995
    • “Nome” wool bag - birchleaf

      Nome bag

      • Price: HK$ 445
    • “Nome” wool/elastane terry socks - dark jade

      Nome socks

      • Price: HK$ 295
    • “Melody” woven organic cotton/silk dress - agave

      Melody dress

      • Price: HK$ 1 895
    • “Melody” woven organic cotton/silk skirt - agave

      Melody skirt

      • Price: HK$ 1 695
    • “Melody” organic cotton/silk blouse - agave

      Melody blouse

      • Price: HK$ 1 395
    • “Forgetmenot” scarf knitted in an alpaca blend - dark jade/melange

      Forgetmenot scarf

      • Club price: HK$ 795
      • Price: HK$ 895
    • “Forgetmenot” alpaca blend fingerless gloves - dark jade/melange

      Forgetmenot mittens

      • Price: HK$ 345
    • “Rosebay” lyocell/elastane jersey dress - black

      Rosebay dress

      • Price: HK$ 995
    • “Forgetmenot” skirt knitted in an alpaca blend - aubergine/melange

      Forgetmenot knitted skirt

      • Price: HK$ 1 295
    • “Alaska” woven organic cotton/linen dress - aubergine

      Alaska dress

      • Price: HK$ 1 195
    • “Rosebay” lyocell/elastane top - aubergine

      Rosebay top

      • Price: HK$ 695
    • “Rosebay” lyocell/elastane jersey dress - aubergine

      Rosebay dress

      • Price: HK$ 995
    • “Denali” woven organic cotton dress - pomegranate

      Denali dress

      • Price: HK$ 895
    • “Luna” lambswool blend sweater - dark peony

      Luna sweater

      • Price: HK$ 1 095
    • “Glimra” woven organic cotton dress - aubergine

      Glimra dress

      • Club price: HK$ 1 195
      • Price: HK$ 1 395
    • “Ketchi” woven wool/cotton sleeveless dress - pomegranate

      Ketchi dress

      • Price: HK$ 1 895
    • “Nootka” organic cotton/recycled polyester velour dress - lingonberry/patterned

      Nootka dress

      • Price: HK$ 1 595
    • “Ketchi” woven wool/cotton dress - pomegranate

      Ketchi dress

      • Price: HK$ 1 995
    • “Forgetmenot” alpaca blend sweater - aubergine/melange

      Forgetmenot sweater

      • Price: HK$ 1 095
    • “Alaska” recycled wool cardigan - pomegranate

      Alaska cardigan

      • Price: HK$ 1 495
    • “Forgetmenot” alpaca blend cardigan - aubergine/melange

      Forgetmenot cardigan

      • Price: HK$ 1 195
    • “Nootka” organic cotton/recycled polyester velour trousers - lingonberry/patterned

      Nootka trousers

      • “Nootka” organic cotton/recycled polyester velour waistcoat - lingonberry/patterned

        Nootka waistcoat

        • Price: HK$ 895
      • “T-shirt” silver charm - silver

        T-shirt charm

        • Campaign price: HK$ 845
        • Price: HK$ 995
      • “Melody” organic cotton/silk blouse - pink begonia

        Melody blouse

        • Price: HK$ 1 395
      • “Melody” woven organic cotton/silk dress - pink begonia

        Melody dress

        • Price: HK$ 1 895
      • “Melody” woven organic cotton/silk skirt - pink begonia

        Melody skirt

        • Price: HK$ 1 695
      • “Yura” organic lyocell/elastane top - aubergine

        Yura top

        • Price: HK$ 695
      • “Tanana” cotton/lyocell long cardigan - beetroot

        Tanana long cardigan

        • Price: HK$ 1 895
      • “Alaska” organic cotton/linen blouse - aubergine

        Alaska blouse

        • Early bird price: HK$ 795
        • Price: HK$ 895
      • “Nome” wool bag - aubergine

        Nome bag

        • Price: HK$ 445
      • “Nome” wool/elastane terry socks - aubergine

        Nome socks

        • Price: HK$ 295
      • “Haida” felted recycled wool sweater - henna

        Haida sweater

        • Price: HK$ 1 395
      • “Ton” organic cotton jersey tunic - marigold

        Ton tunic

        • Price: HK$ 995
      • “Forgetmenot” scarf knitted in an alpaca blend - clementine

        Forgetmenot scarf

        • Club price: HK$ 795
        • Price: HK$ 895

      Do you also love to keep up to date with the latest news in women’s clothing? Whether it’s styles for the summer, spring, autumn or winter, you’ll always find the latest fashion from Gudrun Sjödén here. It could be anything from new dresses to new cardigans, trousers, outerwear and knitwear. Shop for what your wardrobe longs for! Our new creations are all uniquely designed and crafted from sustainable fabrics. We have loose-fitting styles for those who prefer plus sizes and slimmer fits for those who want a more streamlined silhouette. 

      If you like colour and patterns, then you’re definitely in the right place. Our wide range of new arrivals for women includes many colourful pieces with unique patterns. For example, we have clothes in various shades of blue and block-printed pieces that exude craftsmanship.  The choice is yours when it comes to fabrics. We have everything from soft organic cotton to lustrous linen and warm, snug wool. We are continuously launching new collections teeming with favourite fabrics that will last for many years.