Competitions & winners


Our competitions​


Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions. 


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#gudrunista competition
Share your new Gudrun home 


We’d love to take a peek at your Gudrun style home! Here’s an
exciting chance to share your Gudrun home with us and win two
beautiful organic cotton cushion covers. Simply:


1.    Follow gudrunsjoden on Instagram.
2.    Style your home with favourite pieces from this
season’s Home collection, take some pics and tag
them with @gudrunsjoden and #gudrunista
on Instagram. 

P.S. The background, light and angle of the camera can make all the difference to your (hopefully)
winning photo! The competition ends at midnight on 9 December 2022.

Three lucky winners will each receive two Lisbeth cushion covers with an embroidered
motif of flowers and foliage.



*To enter the competition, you must have a public Instagram account and be at least 18 years of age. The closing date for entries is 9 December. The winners will be selected by a panel of judges appointed by Gudrun Sjödén and notified via Instagram by 16 December. The winners are responsible for providing us with their name and address details. If these are not provided within 14 days, the prize will automatically be awarded to another contestant. By tagging your video/photo, you are entering the competition and agreeing to its terms and conditions as well as to Instagram’s terms of use. You are also certifying that the video/photo was taken by you personally. You are welcome to submit more than one entry. Competition entries may be published at and in our other digital channels. Prizes cannot be exchanged for cash. Any taxes that may be due on the prize are to be paid by the winner. 


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The winners have been chosen!


Did you enter our latest gudrunista competition? We were inundated with creative entries and the lucky winners are:


1st prize: Gift card worth £HK$ 10 000.

1. Hanna Zühlke, Germany

2nd-5th prizes: Gift card worth HK$ 1000.

2. Eva Ramirez, France
3. Lali van den Essen, Netherlands
4. Konstance Patton, USA
5. Hélène, France


Congratulations and a huge Thank You to everyone who entered – together, we’re making the world a more colourful place! 


1. Hanna Zühlke

2. Eva Ramirez

3. Lali van den Essen

4. Konstance Patton

5. Hélène