A collage of soft furnishings from Gudrun Sjödén’s Autumn 2026 Home collection: a kitchen with a patterned tablecloth, a loft with a wicker armchair, a pea green tablecloth in a pottery studio, a floral bedspread, a table set with linen textiles, and a lime-rendered house and a line of washing on Gotland. Two “Garden” chair pads, one pea green and one sandstone, are superimposed on the collage.

We have styled our Autumn Home collection inside three completely different, beautifully personal spaces. Gudrun’s flat in the city is filled with patterns and layers of colour. The walls are painted with glaze, the floors are softened with rugs and the rooms are enlivened with cushions, tablecloths and vibrant textile décor. There are also very many treasured memories from her travels. Everything feels in complete harmony at this cottage on Gotland, surrounded by the natural world. The interior, from walls to floors, is grounded in a palette of natural tones. It provides the perfect setting for our natural linen soft furnishings. Inside the old pottery studio, we are met with a sense of tranquillity and stillness. Weathered furniture, grey-painted doors and worn floorboards provide the backdrop for our curated selection of homeware in soft greens and natural hues.
View all new homeware »

 

 

From a city kitchen to a pottery studio

 

Gudrun Sjödén is arranging flowers at a kitchen table with a cobalt blue floral tablecloth from Gudrun Sjödén. Behind her is a curtain with the same pattern hanging in front of a sunny window. She is wearing a black-and-white dotted top from Gudrun Sjödén.

Gudrun’s city home
A folding table bought for next to nothing, walls glazed in sunlit tones and sunflowers from the local market.
Step inside Gudrun’s home »

 

 

A loft with light wood panelling and Georgian windows. The floral mats on the floor and the red, orange and green cushions and throws on the sofa are from Gudrun Sjödén.

Country cottage
On the island of Gotland, the light is soft and silvery and the walls are lime-rendered. Here we unpack linen-blend checks and stripes with selvedge details, in chilli, mild indigo and natural tones.
Visit the country cottage »

 

 

A table with a pea green cloth from Gudrun Sjödén in a pottery studio, in front of shelves filled with ceramic pots and a Georgian window overlooking greenery.

A place of calm
Worn floorboards, grey-painted doors and shelves of artisanal ceramics. In this old workshop setting, lush garden foliage and blooms are captured on linen and organic cotton, rendered in pea green and sandstone.
Step inside the studio »

 

 

A quilted bedspread from Gudrun Sjödén with orange and red flowers on a made bed, with a floral cushion cover from Gudrun Sjödén. On the right, a close-up of a quilted cloth with a blue and purple pattern.

Win a bedspread worth HK$ 1995
What does your dream Gudrun-style bedroom look like? Tell us and you could win this “Drömmar” quilted organic cotton bedspread. Follow us, share the post and enter the competition on Instagram between 6 and 19 October.
See more details and enter here »

 

 

Two watercolour sketches of floral rugs by Gudrun Sjödén, next to a paintbrush and daubs of blue and red paint.

Rug of the month
Buy “Flora” wool rug now and get HK$ 170 off*. Save between 6 October and 5 November 2026. Early birds get first pick!
Get yours here »

 

*This offer runs online and in selected stores, while stocks last. Cannot be combined with other discounts or offers.

 

 

Explore autumn homeware:

 

Purple, cerise and orange striped terry towels from Gudrun Sjödén, hooked next to a washbasin and draped over a stool. One of the guest towels has a large orange dot.

Soft terry
We have woven stripes in rich sunset tones into organic terry cloth across everything from guest towels to large, wrap-around bath sheets. What will you be styling in your space?
Everything for the bathroom »

 

 

A blue, linen-blend cushion cover with a red selvedge from Gudrun Sjödén on a wooden chair in front of a natural-colour, check linen textile.

Small details
Dress your seating with linen-blend cushion covers or chair pads featuring hand-finished stitching. As lovely on a garden bench as on kitchen chairs.
All cushions and seat pads »

 

 

A kitchen table laid with red and blue striped textiles from Gudrun Sjödén, floral mugs and a bunch of flowers. Floral ceramic mugs from Gudrun Sjödén are superimposed on the image.

Kitchen and tabletop
Choose a floral tablecloth for everyday coffee breaks, a linen-blend check for big dinner parties and a striped runner to zone the table. Pair with coordinating tea towels to complete the look!
Everything for the kitchen »

 

 

Five watercolour sketches by Gudrun Sjödén of blue, pink, orange and purple mats, connected by a red dotted line between two drawing pins.

From brushstrokes to rugs
This autumn’s rug collection began life as watercolours, painted by Gudrun with fluid brushstrokes on textured paper. The sketches were sent to Panipat in India and interpreted by Mr. Whardman, who has been weaving our rugs and mats for many years. They are handwoven on traditional looms using the dyed yarns already in stock, and the design is then embroidered onto the surface. Because they feature a rich palette of colours, variations naturally occur and every mat is unique. If there is no room on the floor, they can be beautifully displayed on a wall.
View all our rugs and mats »

 

 


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Looking for inspiration?
Meet other colourful Gudrunistas here »

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