Find favourites among the new arrivals:
Textile artThis winter’s must-have lambswool cardigan featuring a classic diamonds and cables design with hand-crafted buttons.
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We’re setting off next week! Gudrun is out and about rail roving! Make the most of this chance to meet her en route.
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Do you have post for us?Revive the postcard! Write a few lines and hand in or send it by post to one of our stores for a chance to win a gift card worth € 50.
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Keep exploring:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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